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Social Media (High Leigh)

An introduction to social media for delegates at a Church Administrators event. Audience: larger churches, communications experience, but no social media knowledge assumed.

Bex Lewis

on 18 March 2012

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Transcript of Social Media (High Leigh)

Twitter Relationships Pre-face-to-face Shared interests
New connections Build "your brand"
personal, church, or specific course Develop post
face-to-face Recommendations Tweeting... Genuine Making connections Listen Real Friendly Selling? Only 5% Link: Other social media Repeat sparingly Enjoy It NOT broadcasting FINDING PEOPLE TO FOLLOW
People you know already
'Piggybacking':Those they follow
Those who follow them
Their lists
Search for topics of interest
Directories such as 'Twellow' Thanks!
More questions?

Tweet me @drbexl or @digitalfprint Twitter, created March 21st, 2006, is a form of microblogging. Initially based upon SMS messages, ‘tweets’ are limited to 140 characters, displayed and delivered to the author’s ‘followers’. A ‘retweet’ (RT) is when another user reposts your message, thus circulating it to their followers – a true compliment. Twitter is great for making and maintaining contacts with others with similar interests, with hashtags, e.g. #history, helping find these. Hashtags are especially useful for conferences, and for pulling news on a particular story. Average user age 25-54, although the celebrity culture means an increasing number of younger users. Third party applications, especially via iPhones, expand the usability of Twitter. Facebook, created in 2004, has changed recently changed its core user base of 18-34 year olds to 35-65 year olds. Facebook famously has five-hundred million active users worldwide, with a successful targeted paid-for advertising model, and third party applications are key. Interest groups can create Group Pages, whilst fan-pages offer more marketing potential. Facebook is typically used to maintain friendships with people already known in the ‘offline world’, making viral campaigns successful. http://bit.ly/buZ0mM, September 2009 Retweets:
"RT" tweets by others
Thank others for their RTs Reply:
Answers to questions
Genuine responses The @username:
Others can see who you're interacting with or RT'ing
The tweet will appear in the users @stream Make yourself INTERESTING to readers
Justify their investment of TIME
Give them a reason to ‘follow’/’continue following’
What's new?
Sneak Peaks
Fun/Humour (balance serious/casual)
What stories does your church have? RELATIONSHIP
BROADCASTING Information Opinions Thoughts Questions News Latest Research User Name
& Photo Name, Location, URL & Bio Followers/Followees Latest Tweet Retweet Example: @bigbible FREE: "Microblogging"
140 Characters (based on SMS) known as “Tweets”
Displayed on author’s profile page
Read by subscribers (known as “Followers”)
Different from Facebook
More interest/thematic based
Not time/geographically dependent
Not as “personal” ‘I had toast’ does not cut it!
Each Tweet is a seperate 'page' for search engines What is Twitter? What you see what they see Lists (not necessarily followers) Suggestions of people to follow Your latest tweet Write a new 140-character status update Search for topics, users, hashtags Messages, between users who follow each other, or if they follow you Why bother with Facebook? Clear Guidelines Uses leverage for new group But what if you don't even have an account... What can you do on Facebook?
Find friends
Post status updates
Comment on others photos
Post & tag people in photos
Offer pastoral care
Leave public messages on the "wall"
Send private "messages"
Join Groups, Like Fan Pages
Link to other social media
Set up event invitations
and... and... and... Extensive help menu: http://www.facebook.com/#!/help/ Targeted Searches
including Hashtags, e.g.
#jesus http://wthashtag.com/Bible Well-known: #followfriday
Invent a Hashtag
Keep it short
Worth checking it’s not in use
For an event, agree beforehand. DON'T!!!! http://www.socialmediatoday.com/SMC/103334 Strategy What do you want to achieve from Twitter?
How often will you tweet?
Will you use one or multiple accounts?
If tweeting as a brand who will be your 'face'?
Have you access to a smartphone?
What will be your "keywords"/hashtags? #HASHTAGS A hash tag is simply a way for people to search for tweets that have a common topic. For example, if you search on #LOST (or #Lost or #lost, because it's not case-sensitive), you'll get a list of tweets related to the TV show. What you won't get are tweets that say "I lost my wallet yesterday" because "lost" isn't preceded by the hash tag.
http://www.techforluddites.com/2009/02/the-twitter-hash-tag-what-is-it-and-how-do-you-use-it.html Facebook The Social Media World http://www.theconversationprism.com/ 1. Originality
2. Making a fool of yourself
3. Music with a foreign accent
4. Explosions
5. Parody
6. Pranks
7. So bad it's good
8. Sincere
9. 'Good Enough' technically
10. Short http://www.videojester.com/viral-video.html http://twitter.com/#!/biblesummary Produce a lot - no one quite knows what makes a hit... Promote it
Email it to friends & contacts
Embed it in your blog
Post it on Facebook & Twitter
Make it easy for people to find & forward Social Amplification Don't use copyright material http://12baskets.co.uk/ Respond to comments & encourage new ones with controversy, get friends to start the commenting conversation going There's no magic bullet Create, Upload, Optimise, Amplify YouTube, (etc.) Blogging http://twitter.com/#!/natwivity http://www.twellow.com/search?q=church&search_cat=221 http://twitter.com/#!/hopecity How would you sum up your church in 160 characters? http://twitter.com/#!/ccwinch What is a blog?
A reverse diary (most recent entry first)
“Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.” http://en.wikipedia.org/wiki/Blog Look at other blogs for inspiration... Identify the core purpose of your blog... the core messages that you want to get across, the search terms that you think people will look for on Google Do you want to be polemical? http://revdlesley.blogspot.com/ http://philipstreehouse.blogspot.com/ http://churchmousepublishing.blogspot.com/ Who is your audience? http://bigbible.org.uk/2010/10/winners-list-from-christian-new-media-awards/ http://pmphillips.posterous.com/ http://jonnybaker.blogs.com/ http://blog.sophianetwork.org.uk/ http://www.cartoonchurch.com/blog/ How often do you want to blog?
How much time do you have?
How often is there new information?
How many bloggers (clergy and congregation) do you have?
Who can you ask to do 'guest spots'?
http://digital-fingerprint.co.uk/2010/06/the-25-basic-styles-of-blogging/ What content works on a blog?
Overviews of research (process, outcomes, reflections)
Thoughts & Reflections
Challenging Ideas
Text Interviews (including via email)
Video & audio content, including emails
"Best of" links
"How-to" posts
Lists, e.g. "10 things you can..." "7 best..."
Encourage guest posts What does a blog post look like?
500-800 words
Internal Headings
At least 1 graphic
1 idea per post, around KEYWORDS
Headline needs to assume reader won't read article
Careful 'twists' on words, but don't mislead
Clarify if it's a personal opinion
Spelling/Grammar! http://www.gracechurchblog.com/ http://blog.marshillchurch.org/ http://stchrysostoms.wordpress.com/ Announcements & Debate http://www.bbc.co.uk/newsbeat/12784325 So, can you see some ways in which your church could use Facebook, either for internal support, or to encourage 'relationship evangelism'? Is a hit what you're even looking for? Think how to show 'life in our church'...

What comes to mind? Can only individuals blog? so, which of those tools (or others) can you see yourself using (first)? Fears? Opportunities?
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