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International Promotional Mix
Transcript of International Promotional Mix
International Promotional Factors
What is a PEST Analysis?
Globalisation and Competition
International and Global Marketing
Advantages and Disadvantages
Sponsorship and Events
Internet Demographics: Age, Population, Gender, Family Life Cycle, Income Level, Ethnicity. Political
General Motors: Facebook and Website Visa sponsorship for FIFA 2014 Canada Starbucks Print Ad Psychographics: Lifestyle, Tastes, Choices, Personality Traits. Geographics: Urban, Suburban, Rural. Product Use Statistics: Heavy, Medium or Light User. Louis Vuitton: Twitter, Website and Instagram. Messi for Adidas Summary Advantages Disadvantages Conclusion Questions? Thankyou! Why would people buy? Maslow's Hierarchy Why are companies branching out? Globalisation Competition Global or International? Global Marketing
International Marketing India Coca Cola audio visual Ad Maximum Utilisation of Resources
Benefits for the consumer.
Reduced Trade Fluctuations
Utilisation of Surplus Produce
Fosters International Trade Economical Social Technological Cultural factors Differences in Consumer needs and wants Competition