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CoolPack

No description
by

Keegan Brigel

on 29 April 2014

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Transcript of CoolPack

The Product
Market Research
All in one backpack and water mister.

Holds up to 4 liters of water that is dispensed under AA battery powered motor.

Includes a 15 inch computer pocket.

The dimensions are 20" H x 18" W x 10" D.

Perfect for walking to class in high temperatures.
Target Audience: College students at ASU.

Surveyed random students to:

See if students will use the product.

Find a price that students are willing to pay.

Create a backpack design that students find aesthetically appealing and comfortable.

Free
CoolPack
T-shirts and sunglasses were given out to survey takers.

Advertising
We set up kiosks with banners around the ASU Tempe campus outside of the MU, SDFC, Hassyampa, and sporting events.

At each kiosk we had two prototypes for people to look at and try for themselves and products available for sale as well.

How the Product Works
Just like these places are cooled with misters you too can be cool any where you go thanks to CoolPack.
Flash Evaporation
Backpack + Water Mister
The CoolPack Shack
Advertising Continued
More
CoolPack
T-shirts and sunglasses were given out to people who purchased a backpack.

We assembled a marketing team of attractive female brand reps to use and promote our product throughout campus.

Full transcript