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Enfoques del Marketing

Concepto de Produccion
by

Carlos Pereyra

on 3 September 2012

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Transcript of Enfoques del Marketing

Enfoque de la producción Evolucion del Marketing photo credit Nasa / Goddard Space Flight Center / Reto Stöckli Consumidores compran los productos que estan disponibles, a un precio accesible. La demanda excede a la oferta: Se persiguen mayor productividad y volumen de producción. Énfasis en distribución y reducción de costos. Ritmo de innovación tecnológico muy débil. “Usted puede comprarlo en cualquier color, siempre que éste sea negro”
- Henry Ford, alrededor de 1910, sobre su modelo T Al enfocarse demasiado en las operaciones
corren el riesgo de perder de vista el objetivo real que es el Cliente
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