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From subculture to professional bicycle advocacy (update 2017)

History and successes of the Hungarian bicycle movement

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Transcript of From subculture to professional bicycle advocacy (update 2017)

It's a child's toy
How the city looked at cyclists?

In the meantime...

The Mayor of Budapest wanted to adjourn the Car Free Day (22nd September) from a weekday to Sunday in order not to disturb the transport of the city’.
'Budapest will never be Amsterdam' - he said.
A group of bicycle messengers were outraged and started to organise the first legal and peaceful
Critical Mass ride
The bicycle is
a toy or a sports equipment
'It's just disturbing the transport
<30 km dedicated
bike paths
In very poor condition
Mostly on the sidewalk
'Save money:
use yellow paint!'
conception for development
Car Free Day '05
Tour de Voks
We demanded the implication of cycling policies
We 'kidnapped' the minister
Government commissioner for cycling
For Budapest Award
From the city council
Received for improving the transportation culture
Go pro!
1st New Infrastructure
2005: Separated path on the sidewalk
We didn't know what's good for safe and quick cycling
Policy changes
That's me
That's the minister
They had
statistics on bike commuters
They did
attend cycling planning
Critical Mass turns into a festival
Stronger communities
More local advocacy
stronger lobbying
demonstrations if needed
In 2010 we held conferences:
The story of the Hungarian bicycle movement
What do we know about Budapest?
Historic city with a
failed urban transport system

Go institutionalized
2004 - 2013

Goal: More bikes on the streets!
Simple messages: 'Every road is a bike road!'
Build communities, start local activities
Don't be afraid of radical demands, but stay peaceful
Use the power of subculture, connect on social media
2005 - 2006
Be a partner
Develope your skills and advocacy
Learn from professionals
Teach urban planners and policy-makers
President joins CM
Go pop!
Goal: Increase cycling level
Message: Cycling is not a subculture!
Professional campaigns, thousands involved, supporting media coverage (eg. Bike to Work)
Cycle Chic,
fear, sport, guerilla
Local campaigns
Cycling became popular and safer
Cycling level rises yearly
Cycling is no longer a subculture
2008 -
Companies join the hype
Changes in traffic
A Cycling Capital
mainstream bicycle culture from subculture
not critical, normal
more people on bikes every year
strong advocacy
partnership: HCC + BKK + districts + state level

New road code
Design guidelines for urban planning
Ambitious objectives
New infrastructures
Partnership with state institutions, municipalities
and private sector
Professional advocacy
Our goals
cycling a real and available transportation and sports alternative for all ages & groups
healthier and liveable urban environment
raise the status of cycling and to promote the recognition of the benefits of cycling
making the bicycle the most popular sporting and recreational equipment
promotion & advocacy
Who are we
founded in 2002
~2500 members nationwide
internationally recognized member of European Cyclist Federation (ECF)
biggest Hungarian bike organization
Our values
strong civil background
funded by supporters and corporate partners not the state
expertise in urban planning, cycling facilities, intermodality
strong lobby power
co-operation with municipalities, state entities, transport companies, tourism industry
independency, competency, transparency,
Financial background
membership Fees
individual donations & sponsors
professional counseling
EU sources

Services for members
representing their needs, lobbying
insurance (UNIQA)
legal aid
discounts & allowances at 1000+ partners including travel discounts & Euro Discount Club network members
allowances at CIB Bank
companies & legal entities are also able to gain membership

professional counseling and consultation with local authorities and city engineers
reviewing planned or already completed cycling infrastructures
developing recommendations with our regional groups who have deeper knowledge about the local issues and know the local authorities
national and international cooperation with other cyclist organizations, gathering and sharing experiences, examining the possible implementations of foreign examples
establishing communication linkages between decision makers, engineers, and the citizens in order to promote cycling, and improve security

safe & inviting
provide a professional communication for HCC's work
professional communication advisers, market research professionals, marketing specialists
strategic planning
corporate identity, company design
campaign strategies
social presence, web page, newsletter
communication consultancy
no fearmongering
positive & inspiring
Local and international
Universities, urban planners, engineers, citizens

learn & teach
from revolution to mainstream advocacy
Leadership + decision-making
Ambitious objectives vs car-centric developments
Step-back: Bartók Béla blvd, Danube-river, reconstructions, etc.
~27M EUR developments does not meet the demand
inner districts in standstill
Commitment + visible changes = liveable city*
*with all the benefits
Full transcript