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Portrayal of men and women in the media

TOK presentation

Adam Wilkie

on 19 September 2013

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Transcript of Portrayal of men and women in the media

Real Life Situation
In 2008, Keira Knightley stood up against body enhancement on a movie poster for King Arthur as it portrayed a false image of herself. She preferred that the media promote women to be "at home in their bodies".
Beauty and worth through the lens of marketing and the mass media
Knowledge Issue
To what extent can we trust the commercialization of image to truthfully portray the male and female image?

Areas of Knowing
Ways of Knowing
- Language
- Perception
- Reasoning
- Emotion

- Ethics
- Human Sciences
Knowers Perspective
Other Perspectives on the Knowledge Issue
American Apparel
Abercrombie & Fitch
“We hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don't market to anyone other than that.”
- Mike Jeffries [CEO Abercrombie and Fitch]
Why is this important us?

Why should you care?
Pidd, Helen. "Disabled Student Sues Abercrombie & Fitch for Discrimination." The Guardian. Guardian News and Media, 24 June 2009. Web. 25 June 2013. <http://www.guardian.co.uk/money/2009/jun/24/abercrombie-fitch-tribunal-riam-dean>.
If thought corrupts language, language can also corrupt thought
-George Orwell
What I'm looking for is style--that's not something you can teach a person. You have it or you don't. Let's say one girl has an acne problem but good style, while another one is beautiful but has no style. I'm picking acne!"
- Dov Charney [CEO American Apparel]
Two parts to the Knowledge Issue
By: Adam and Natalie
Arguments for and against the commercialisation of image
TOK Thinkers Quotes
What does it mean to portray a "truthful" male and female image?
& Fitch
“There can be no knowledge without emotion. We may be aware of a truth, yet until we have felt its force, it is not ours. "
Arnold Bennet

"There are things known and there are things unknown, and in between are the doors of perception."
(Aldous Huxley)
“The best way I know of to win an argument is to start by being in the right”
–Lord Hailsham
Full transcript