Microlearning: Persuasion & Motivation

• Analyse the 7 main variables of the educational

• categorial in their interconnectedness and interplay.

• Don't limit your efforts to persuasion strategies but develop motional strategies.

• Support the internalisation/integration of external reasons for learning to get nearer to intrinsic motivation.

• Always have an eye for ethic consideration: focus on autonomy and self-determinded learning.

Persuasion & Motivation

in Microlearning

Conclusion

Comparison: Persuasion vs. Motivation

Motivation = internal psychological state which activates or maintains actions to reach a certain goal

Persuasion = attempt to change attitude or behaviors or both

Learning needs: Motivation is an inner drive to behave or act in a certain manner. These inner conditions such as wishes, desires, goals, activate to move in a particular direction in behavior.

Central Notion "Motivation" taken from Psychology

Basic Science = Social Psychology

Captology: Computers as Persuasive Technologies –

Central Notion "Persuasion" taken from Rhetoric

Action Model:

Habermas, Juergen. 1985. The Theory of Communicative Action: Volume 1 & 2. Boston, Ma.: Beacon Press.

Basic Science = Social Psychology

Action Model:

Fogg, B. J. 2003. Persuasive Technology: Using Computers to Change What We Think and Do.: Morgan Kaufmann.

http://prezi.com/user/baumgartner

Taxonomy & Pattern

Educational Variety & Gestalt

Habermas, Juergen. 1985. The Theory of Communicative Action: Volume 1 & 2.

Wholeness

Educational Design of Microlearning

Small/short learning units

with immediate feedback

4

Integrated Regulation

Action is completed integrated

and personally appreciated –

even if the challenge orgininates from the external enviroment.

Identified Regulation

Action is valued and accepted to reach a certain personal goal; eg

to get admittance to university

3

Introjected Regulation

2

Action is not valued by itself,

but as a means to an end:

to get good grades, to be praised

Ethical Concerns

1

1

Intrinsic Motivation:

External Regulation

Action not initiated and

controlled by the learner

(unwanted duty)

Deci, Edward L, and Richard M Ryan. 1985. Intrinsic Motivation and Self-determination in Human Behavior. New York: Plenum.

Internalisation of

extrinsic motivation

2

no coercion

self-determination

Standby Time

1

Different Aspects of Motivation

idle-, queue-,

waiting-, dead time

Peter Baumgartner

(Danube University Krems (DUK)