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The Role of Advertising Agencies

Unit 9: Creative Product Promotion
by

Lani Douangchak

on 14 January 2013

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Transcript of The Role of Advertising Agencies

Finally You will now be able to...

1. To describe what an advertising agency does.

2. To explain the function of an advertising agency and provide one example of a real life advertising agency.

3. To state at least two services offered by an advertising agency.

4. To explain the advantages and disadvantages of using an advertising agency. Aims & Objectives The Role of Advertising Agencies Aims What is an Advertising Agency?... Lets create a mind map of what you think an advertising agency is. Advertising Function can be handled
in a variety of ways... If a business has sufficient expertise they may handle the advertising in house.

Alternatively, a business may decide to use a ´full agency´. This is an agency that provides a complete advertising service encompassing creative work, production, media planning and buying. Advertising Agency... Have a large role to play in creating and developing advertisements for a variety of large organisations.

Businesses pay sizeable fees for the expertise which is to be found in house at an advertising agency.

Competition is fierce between agencies and therefore have to provide a unique service to each client - developing new ideas which will promote products and services inline with their clients ethos. Objectives To understand the role of an advertising agency and how businesses use advertising agencies to create and develop advertisements for their products/services. 1. To describe what an advertising agency does.
2. To explain the function of an advertising agency and provide one example of a real life advertising agency.
3. To state at least two services offered by an advertising agency.
4. To explain the advantages and disadvantages of using an advertising agency. http://www.online-stopwatch.com/countdown-clock/full-screen/
You have 5 minutes in your groups to come up with your ideas. Things to think about...
What do they provide?
Are they costly?
Do businesses always used advertising agencies?
What type of media do you think they create? Example of Well-Known Advertising Agencies Objective One Check You are now able to...

To describe what an advertising agency does. Saatchi & Saatchi - T Mobile Advert Ogilvy & Mather - Ford Fiesta ´This is Now´ Objective Two Check You will now be able to...

To explain the function of an advertising agency and provide one example of a real life advertising agency. Cost-Options: In House Vs Outsourcing Not all businesses choose to use an advertising agency, however they will consider a range of factors when deciding whether to use in-house or outsourced.

Cost - How money is spent?
Expertise - Wide range of experience?
Time - How long will it take?
Accountability - Pressure?
Quality - High or low? The services offered by advertising Agencies Media Buying - decision of best advertising option.
Advertisement Design - Type of design for an advertisement.
Advertising Production - the process of advertising production.
Engaging the target audience Activity In your groups, you will pretend you are an advertising agency providing your services to a potential client.

You are to create a presentation explaining the services you offer and your group will then pitch your service offerings to your peers.

As a class, we will vote on which advertising agency is best. Client brief: ´I need to promote my new mobile application that is offering a quick search for any items whilst on the go. http://www.online-stopwatch.com/countdown-clock/full-screen/ Activity In your groups, write a small
explanation of each factor when deciding
to use in-house or outsourced resources. Objective
Three Check You will now be able...

To state at least two services offered by an advertising agency. http://www.online-stopwatch.com/countdown-clock/full-screen/
Full transcript