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Ballin prezi by declan wedlock
Transcript of Ballin prezi by declan wedlock
Brooklyn, New York
• invented by a Canadian educator and physician, James Naismith (1861-1939).
• Introduced the game while he was an instructor at the Young Mens' Christian Association Training School in Springfield, Massachusetts.
• All the instructors were required to make recreational activities for the students, and Naismith wanted to incorporate elements of American football, soccer and hockey in his game.
How it's played
Branding / Liscensing
Establishing a strong brand that connects with consumers is critical to success
In the sports & entertainment worlds, it can make or break you
Successful sports identities are:
MEMORABLE, MARKET RELEVANT, ADAPTABLE & TIMELESS.
• The objective of his game was to throw a soccer ball in fruit baskets nailed to the rails of the gym balcony.
This included the 2 point scoring system, but no dribbling. Just passing.
• The first basketball game was played on March 11, 1892 in Springfield, Massachusetts by his students.
March 11 1892
first basketball game was played
Jan 18, 1896
Nov 7, 1896
Jan 1, 1916
NEW RULE: dribbling
June 18, 1932
formation of FIBA
Aug 7, 1936
as an Olympic sport
June 26, 2002
first non US citizen
drafted in NBA:
June 6, 1946
Jan 11, 1968
Oct 12, 1979
pointer scored in NBA
April 24, 1996
The ball is moved down the court toward the basket by passing or dribbling. Played with 5 players from each team.
The team with the ball is called the offense.
The team without the ball is called the defense. They try to steal the ball, make shots, steal and deflect passes, and catch rebounds.
When a team makes a basket, they score two points and the ball goes to the other team. If a basket, or field goal, is made outside of the three-point arc, then that basket is worth three points.
Ticket prices vary depending on where the game is played and where the seats are located exactly.
Air Canada Center:
VIP AREA: $826-$1400
Courtside Rows: $84-$320
For Toronto Raptors vs. Boston Celtics
Wed. Oct 16/ 2013
The European Basketball Championship
24 teams in total
the main basketball competition that takes place bienially
governed by Europe
France won at the 2013 games
The International Basketball Federation
People of any age who enjoy the sport; fans of any ages, both genders, all classes of people (middle,lower, upper class).
People from anywhere in the world can watch basketball, whether it be a local team watched live or viewed online from other parts of the world.
Some people watch certain leagues, (women-WNBA, teens-NCAA) depending on age, fan-base, gender, etc.
Basketball, especially at higher levels (NBA) can be played at any rectangular shaped court.
In Canada, a common basketball venue is the
Air Canada Center
Outlets & Venues
Los Angeles, California
Madison Square Garden
Manhattan, New York
American Airlines Arena
In the states, more venues are available. Some of these include....
By Declan Wedlock
The National Basketball Association
Distinguished men's professional basketball league
Widely considered to be the premier men's professional basketball league in the world
The Women's National Basketball Association
a women's professional basketball league in the United States.
Recreational youth leagues are available for children and teenagers to learn basketball
usually run by private organizations as well as city recreation departments
College teams compete against other universities at different division levels as part of the NCAA, which governs collegiate basketball games and teams
approx. 345 teams
The most elite players in college are selected by teams in the NBA in an annual "draft" where teams select individual players in order based on a draft lottery
Players who excel in youth leagues often go on to play high school basketball
Teams play other high school teams from their area and, based on regular-season success, may go on to play for area and state championships
National Basketball League
for females and males
Australian Basketball Association
the second-tiered semi-professional men's and women's basketball minor leagues in Australia
10. Tim Duncan
13 straight seasons on both an All-NBA and All-Defensive team
9. Shaquille O'Neal
led the Lakers to 3 titles
made 16 All-Star teams
rank 6th on the league's career scoring list
8. Kobe Bryant
5-time NBA champion
4-time NBA MVP in All-Star game
Most offensive rebounds in an All-Star Game
16-time Player of the Month
7. Oscar Robertson
His 186 triple-doubles are a record that may never be broken
6. Wilt Chamberlain
possibly the most dominant player in NBA history
7 scoring titles, 11 rebounding titles, four MVPs and a 100-point game
5. Larry Bird
Arguably the best pure shooter in league history
3 straight MVPs
4. Kareem Abdul-Jabbar
his league-record 38,387 points
3. Bill Russell
11 Championships in 13 seasons
2. Magic Johnson
1. Michael Jordan
six titles, five MVPs and 10 scoring titles
has a basketball & marketing legacy
Ticket prices can also very depending on the level of basketball (professional, college, etc.) or the type of game (playoffs, finals, etc.)
For example, a ticket to a regualsr college game will be cheaper in price compared to an NBA finals ticket.
Michael Jordan's Marketing Legacy
$80 million/year on
$60 million a year on his
Net worth is $650 million
Top NBA Teams in 2013
10. Sacramento Kings
9. Brooklyn Nets
8. Golden State Warriors
7. Houston Rockets
6. Miami Heat
5. Dallas Mavericks
4. Boston Celtics
3. Chicago Bulls
2. Los Angeles Lakers
1. New York Knicks
- Bud light, Redbull, Footlocker, McDonalds, Mercedez Benz, Shell Oil
- Mobile phone operator Orange
Online gaming brand BoDog Asia (six figures)
- Samsung, Petrol, Telekom Slovenije
Lebron James signed a huge 7 year endorsement deal with Nike in 2003 earning him $90 Million
After Allen Iverson first signed with the Sixers, he signed a $50 million, 10-year contract with Reebok
2003 NBA Commercial
Billboards & Posters
Brooklyn, New York
What were James Naismith's titles?
a) educator and physician
b) educator and basketball player
c) educator and psycologist
Question # 2
Who was the first non-US citizen to be drafted in the NBA?
a) Jeremy Lin
b) Dirk Nowitzki
c) Yao Ming
Question # 3
What are the 4 levels of basketball?
a) Youth league, high school, college, professional.
b) amateur league, high school, professional, olympics
c) youth league, high school, professional, international league
How many teams are in the NBA?
Which basketball player has a marketing legacy?
a) LeBron James
b) Michael Jordan
c) Allen Iverson
What popular TV movie was the intro music from?