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Untitled Prezi

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by

Tatyane Salgado

on 9 June 2014

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Transcript of Untitled Prezi

Década de
70
Década de
80
Históricamente
Bill Wasik
3
Julho
2003
A diferença entre

marketing social

e

comercial
Já o marketing social ...
Importância

450ml
%
O que é preciso para doar sangue ?
POR QUE AS PESSOAS NÃO DOAM SANGUE?
1,7%
92 milhões de doações
AÇÃO DE GUERRILHA
SEJA TAMBÉM UM DOADOR
Resultados das Pesquisas
Conclusão da Pessquisa
Referências
http://www.unileverhealthinstitute.com.br/artigo/marketing-social-em-saude
http://g1.globo.com/bemestar/noticia/2011/10/quase-90-da-populacao-brasileira-tem-sangue-dos-tipos-e-o.html
http://drauziovarella.com.br/drauzio/doacao-de-sangue/
https://www.google.com.br/search?q=%E2%80%A2%09Pillow+Fight&source=lnms&tbm=isch&sa=X&ei=2W9pU4TdKerAyAGs44Eo&ved=0CAYQ_AUoAQ&biw=1280&bih=677#q=%E2%80%A2%09Zombie+Walk&tbm=isch&facrc=_&imgdii=7H1huJ-YD-ccuM%3A%3BL2n_KV8MLrKg_M%3B7H1huJ-YD-ccuM%3A&imgrc=7H1huJ-YD-ccuM%253A%3BJ0wJ4xbnnZmk0M%3Bhttp%253A%252F%252Fwww.zombiebrasil.com%252Fwp-content%252Fuploads%252F2013%252F09%252F0_4e80c_fe7d7335_orig1.jpg%3Bhttp%253A%252F%252Fwww.zombiebrasil.com%252Fzombie-walk-passeata-zombie%252F%3B900%3B599
http://pt.wikipedia.org/wiki/Flash_mob
https://www.google.com.br/search?q=%E2%80%A2%09Pillow+Fight&source=lnms&tbm=isch&sa=X&ei=2W9pU4TdKerAyAGs44Eo&ved=0CAYQ_AUoAQ&biw=1280&bih=677#q=Subway+Party&tbm=isch&facrc=_&imgdii=gcClmNxaYMCZwM%3A%3BcBhp1lrFJldkXM%3BgcClmNxaYMCZwM%3A&imgrc=gcClmNxaYMCZwM%253A%3B3xzmGhw0dGxQXM%3Bhttp%253A%252F%252Fguestofaguest.com%252Fwp-content%252Fuploads%252F2009%252F02%252Fsubway-party.jpg%3Bhttp%253A%252F%252Fguestofaguest.com%252Fnew-york%252Fnyc-parties%252Fin-recession-subway-parties-cool-again%3B468%3B311
https://www.google.com.br/search?q=%E2%80%A2%09Pillow+Fight&source=lnms&tbm=isch&sa=X&ei=2W9pU4TdKerAyAGs44Eo&ved=0CAYQ_AUoAQ&biw=1280&bih=677#facrc=_&imgdii=_&imgrc=_ON7awdjowoi4M%253A%3BnVvolb3BiIVBiM%3Bhttp%253A%252F%252Fnow-here-this.timeout.com%252Fwp-content%252Fuploads%252F2013%252F04%252Fworld-pillow-fight-day-london-trafalgar-square-2013-dave-pearce-2.jpg%3Bhttp%253A%252F%252Fnow-here-this.timeout.com%252F2013%252F04%252F08%252Fin-pictures-the-great-trafalgar-square-pillow-fight-of-2013%252F%3B1024%3B683
http://ilovemarketing.ellanooren.com/marketing-para-causas-sociais/
http://pt.wikipedia.org/wiki/Marketing_social
http://cadernodia.wordpress.com/2013/06/11/o-marketing-de-guerrilha-a-favor-da-cidadania/

http://www.minhavida.com.br/saude/materias/11475-uma-unica-doacao-de-sangue-pode-salvar-ate-quatro-vidas
http://www.rspress.com.br/projeto.php?id_projeto=126
http://www.criatives.com.br/2011/08/50-exemplos-de-marketing-de-guerrilha-2/
http://pt.wikipedia.org/wiki/Marketing_de_guerrilha
http://www.slideshare.net/frenteguerrilha/apresentacao-frente-marketing-de-guerrilha-3217837
http://comunicacaomilitante.blogspot.com/2006/12/marketing-de-guerrilha-na-moda.html?_sm_au_=iDVn8HPb4WZsbSSR
http://entremodaemkt.blogspot.com/2011/04/acao-de-guerrilha-marisa.html?_sm_au_=iDVn8HPb4WZsbSSR
http://www.slideshare.net/TrevisanEN/curso-de-marketing-de-guerrilha-reinaldo-cirilo
http://pt.slideshare.net/ThiagoPaiva/apresentao-do-modelo-de-negcios-canvas
http://pt.wikipedia.org/wiki/Business_Model_Canvas
http://bobsoftware.com.br/modelo-negocios-canvas-entenda-5-topicos/
http://papoempreendedor.com.br/o-que-e-o-canvas-e-para-que-serve/
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