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Segmentation strategy fallow by Porter’s generic strategies

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wladyslaw bak

on 28 November 2013

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Transcript of Segmentation strategy fallow by Porter’s generic strategies

Netflix contra Blockbusters
Strategy of blockbuster
Aggressive growth
Increase online and instore selection
Buy out other companies
Use practices applied by others (competitors)
Differentiation strategy is best match.
Netflix competitive strength
Comprehensive library of Titles
Personalised Merchandising
Convenience, Fast Delivery and Easy Return Procedure
Even More Convenience
Size of Organization

Netflix sustainable competitive advantage
Social media
Cost efficiency
A wide choice with recommendation software
Quick delivery capability
New content acquisition
Marketing ( Advertising )
Which company will be more successful and why
Which company
Thank you for your attention
References are provided
on request

Netflix’s strategy
American-based provider movie and video rental services:

strategy both company
competitive strengths compare
a sustainable competitive advantage (Netflix over Blockbuster)
Porter’s generic strategies

Cost leadership strategy
Differentiation strategy
Segmentation strategy

Netflix competitive advantage
Netflix’s main competitive strategy
5 primary value chain activities
4 Support Activates

Jieyu Ni
Full transcript