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Segmentation strategy fallow by Porter’s generic strategies
Transcript of Segmentation strategy fallow by Porter’s generic strategies
Strategy of blockbuster
Increase online and instore selection
Buy out other companies
Use practices applied by others (competitors)
Differentiation strategy is best match.
Netflix competitive strength
Comprehensive library of Titles
Convenience, Fast Delivery and Easy Return Procedure
Even More Convenience
Size of Organization
Netflix sustainable competitive advantage
A wide choice with recommendation software
Quick delivery capability
New content acquisition
Marketing ( Advertising ）
Which company will be more successful and why
Thank you for your attention
References are provided
American-based provider movie and video rental services:
strategy both company
competitive strengths compare
a sustainable competitive advantage (Netflix over Blockbuster)
Porter’s generic strategies
Cost leadership strategy
Netflix competitive advantage
Netflix’s main competitive strategy
5 primary value chain activities
4 Support Activates