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Perspectives in Philippine Popular Culture: Nature and Defin

IP 364 Module 1 Group 1

Christian Gomez

on 12 December 2013

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Transcript of Perspectives in Philippine Popular Culture: Nature and Defin

Keywords in Module
Popular culture
Mass culture
Folk culture
Indigenous culture
Cultural promotion
Cultural preservation
Fusion and diffusion of cultures
Exile and culture
Diasporic culture
Genres of Philippine pop culture

History and Motion Picture
Popular Gender and Sexuality

Perspectives in Philippine Popular Culture: Nature and Definition of Popular Culture

Janine Balicao
Moses Cambe
John De Guzman
Chris Gomez
Sharlene Gouveia
Kiana Pascua

- one dimension focuses on media ownership

- 2nd dimension stresses the ways in which the values in much mass-mediated culture reflect the class values of the producers of that culture

- 3rd, some analyst claim that the commercial or the commodity forms taht surrounds popular culture, and the marketing of culture as a commodity, overwhelm content
- 4th, production analysis looks at the process by which the often terrible workplaces in which pop items are produced are made invisible to the wealthier folks

- 5th, stress the way that constraints in production processes content.

These dimensions are woven together in a given work of criticism.

Production & Political Economic Analysis of Pop Culture have several distinct dimensions:
Textual Analysis
2 forms:

-Interpretive Textual Analyses:
includes: semiotics, rhetorical analysis, ideological analysis, & psychoanalytic approaches.

Seek to get denotative meanings and examine connotative social meanings
view culture as a narrative or storytelling process

Content Analysis:

a more quantitative approach that broadly surveys things

Audience Analysis
-broad, surveys and Opinion Polls

-small, representative focus groups

-in-depth ethnographic participant observation

-isolates region, race, ethnicity, age, gender, and income

-fan subcultures
-official vs unofficial

Focuses on the diversity of responses to a given popular culture artifact by examining how given audiences actually understand and use popular culture texts:

Historical Analysis
-Study of history and methodology of discipline of history.
-A separate analytical framework.
-It represent in analysis of popular culture.
-Observing and analyzing changes over time is essential in understanding “why things are different.”
We cannot understand our present without understanding our past.
-We cannot imagine change without sense of culture has changed over time.
-Our ability to understand improvements is through media

-Ad Flip
-World’s largest archives
-It consists of many events from six decades ago to year 2001.
-From the 40s, 50s, 60s, 70s, 80s, 90s, and 01.
-Advertising Age magazine.
-Includes a section on the history of the advertising industry

American Cultural History, 1920 - 1929
-Includes much on twenties popular culture.
-Art & Architecture
-It began at the turn of the century.
-Continued through 1940 and the war.
-Children’s Newbery Book Award winners of the twenties:
-1922: The story of Mankind by Hendrik Willem van Loom
-Fads & Fashion
-Miss America contestant, Atlantic City, 1921
-Margaret Gorman, was the first winner.

Baseball Cards 1887-1914
A site that shows collections of early baseball cards.
-Showing legendary figures; Ty Cobb:
= known for stealing third base for Detroit
-Tris Speaker batting for Boston
-Pitcher Cy Young posing formally for his Cleveland uniform

Edison Motion Pictures

-Edison’s laboratory responsible invention of kinetograph (a motion picture camera) & Kinetoscope (a motion picture viewer)
-Motion picture became successful entertainment industry less than a decade.

Emergence of Advertising in America: 1850 - 1920
The History of Film & History

Cultural Imperialism
-There are over 3,300 advertising items and publications from these dates.

-Shows rise of consumer culture

-Birth of professionalized advertising industry in the USA.
-There were: Koda (camera), W. Duke Sons & Co. (cigarettes) and many more
-December 29, 1970

-John E. O’Connor and Martin A Jackson.
-Founded “Historians Film Committee”
-An interdisciplinary Journal of Film and Television history
-Lyrics World
-Collections of Top 40 Hits music lyrics from 1930 to 1999
-New Deal Network
-Sites that consist of cartoons, photographs, and other pieces of popular visual culture.
-Nineteen Thirties Project
-Consist of film and radio
-Nuke Pop
-A site that shows images of nuclear weapons in post-WWII US (and some Japanese) popular culture.
-Old-Time Radio
-Links to radio programs from Golden Age of radio in the mid-20th century
-Origins of American Animation
-Development of early American animation represent collection of 21 animated films and 2 fragments, from 1900 to 1921.
-Includes: clay, puppet, and cut out animation, as well as pen drawings.
-Psychedelic Sixties
-Site that includes popular culture in the 1960s

-Red Scare, 1918-21
-An image database about period in the history of the US immediately following WWI.
-Includes a number of cartoons, and other popular culture representations of the anti-radical craze.
-TV in the 1950s
-A site that pay contribute to the great classic tv shows
-The practice of promoting a more powerful culture over a least known or desirable culture.

-It is usually belongs to a large, economically or militarily powerful nation and the later belongs to a smaller, less powerful one.

-Cultural Imperialism on the Internet.
-Article about analyzing France’s attempts to resist US culture.
-Information Inequality.
-a brief interview with Herbert I. Scheller, touching on cyberculture, Marshall McLuhan, and the “massification” of the Internet.
-A global network of media issue.

-The world of “World of Coca-Cola”
-Opened in August 1990
-It’s a Coca-Cola theme park/museum exhibit in Atlanta
-It’s a tribute to the consumer who made it as the world’s
favorite drink
Gender: The maleness or femaleness of a body.

-Sometimes, the gender of the mind vs gender of body is different.
-Feeling like a woman but have male parts.

-Media creates a perceived notion of what is ‘popular’ about male or female roles.
Sexuality: The sexual attraction to another person

-In movies and in media: It is ‘mainstream’ to have a girl and guy to fall in love.
In your groups: list 4-5 things that first come to mind when I say the word:



What are the differences? What outside factors do you think helped you to make that list?
Mini Activity
The Philippines Land of Broken Promises

-The unfinished Revolution: Sketches of Philippine Life
Hungry, Thirsty and Wired

Autonomy & Power
Who speaks & for whom?
Access is a colonial issue
Language & the net
-Patterns of human activity
-Symbolic structures that give activities significance and importance

Pop Culture:
-Is the culture
-Which are popular
-This often defined or determined by the mass media
-Also defined “left over”

Mass Culture:

-Seen as commercial culture
-Mass produced for mass consumption
Industrial revolution

Folk Culture:

-Pre-industrial times
-Being used in the form of:
-Through Cyberspace
-Spread by word of mouth


Originated in a partic
ular region or

-Relates to communities containing multiple cultures
-Refers to cultural diversity
-Sometimes applied to:


-One dominant culture
-Creates a strong national identity
-Erases the dividing factors such as:
Cultural Preservation:
-Restoring cultural confidence and pride

Cultural Promotion:
-Encouraging the emergence of cultural and artistic talent by offering opportunities for an expression in an open environment.

Cultural Diffusion:
The movement of people and their cultural traditions from one culture to another.

Cultural Fusion:
The creation of a new culture by merging two or more cultures
-New expressions of culture emerge such as:


Forced migration of populations. Also includes the temporal, cultural, and physical alienation of the individual’s experiences in the postmodern world.

Diasporic Culture:
Cultures that are not in their homeland due to exile or migration.
Cultures that are practiced in other places other than their homeland.

Genres of Philippine Pop Culture:

P-Pop, OPM
The Philippines Land of Broken Promises

Corazon Cojuangco Aquino
was a Filipino politician who served as the 11th President of the Philippines, the first woman to hold that office, and the first female president in Asia
Scavenging in stinking rubbish dumps for items of small value.

Negros sugar workers
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