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Start with Why

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Jackie Salem

on 21 March 2013

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Transcript of Start with Why

What is NVR's WHY? What is your WHY? Two Ways to Influence Human Behavior: Why? Why do you do what you do? WHAT HOW WHY Very few people or companies can clearly articulate WHY they do WHAT they do. When we say WHY, we don't mean to make money - that's a result. By WHY, I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care? "How Great Leaders Inspire Action by Understanding the Biology of Success" -Based on the book "Start with Why" by Simon Sinek 1) Manipulations Price
Promotions 2) INSPIRE = Transactions "There are few leaders
who choose to inspire
rather than manipulate
in order to
motivate people." Every inspiring leader thinks, acts and communicates exactly the same way. They follow a naturally occurring pattern called the "Golden Circle." The "WHAT" is the easiest to identify and define.
Everyone knows what we do at NV, Ryan, Fox Ridge and Heartland Homes.
For example: We sell new construction homes The "HOW" is how we explain how we are different or better.
For example: We use our USP's to differentiate ourselves in the marketplace Limbic Brain - Feelings, Trust, Loyalty Neocortex - Rational and analytical thought WHY WHAT How will you do it? What will be the result? How? What? Just as in sales starting with why has a profound effect on the long-lasting impact of the result. Starting with WHY is what inspires people to act. Short Term Solutions The Golden Circle
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