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Start with Why
Transcript of Start with Why
Promotions 2) INSPIRE = Transactions "There are few leaders
who choose to inspire
rather than manipulate
in order to
motivate people." Every inspiring leader thinks, acts and communicates exactly the same way. They follow a naturally occurring pattern called the "Golden Circle." The "WHAT" is the easiest to identify and define.
Everyone knows what we do at NV, Ryan, Fox Ridge and Heartland Homes.
For example: We sell new construction homes The "HOW" is how we explain how we are different or better.
For example: We use our USP's to differentiate ourselves in the marketplace Limbic Brain - Feelings, Trust, Loyalty Neocortex - Rational and analytical thought WHY WHAT How will you do it? What will be the result? How? What? Just as in sales starting with why has a profound effect on the long-lasting impact of the result. Starting with WHY is what inspires people to act. Short Term Solutions The Golden Circle