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ESTRATEGIA COMERCIAL INTERNACIONAL
Transcript of ESTRATEGIA COMERCIAL INTERNACIONAL
Your Products & Services You must build your own Safe
Money AND REMEMBER... & BUSINESS MODEL CANVAS RETAIN KEY
RESOURCES CHANNELS COST
STREAMS WIIFY WHAT´S IN IT FOR YOU? http://www.eoi.es/blogs/newsroom/2012/05/30/eoi-analiza-el-comercio-exterior-y-las-tendencias-hacia-la-internacionalizacion-de-las-pymes-espanolas/ Are you selling a COMMODITY ? PAIN FEAR PLEASURE NO CREDIBILITY 1. Arrive late for calls and appointments 2. Don’t learn anything about your prospect’s business or company 3. Spend most of your meetings or sales calls talking 4. Interrupt your customers and prospects 5. Tell people everything about your product, service or solution 6. Don’t follow through 7. Pitch your offering before determining if a need exists 8. Don’t update your product knowledge 9. Bypass the gatekeeper in any way possible BAD PRICING STRATEGY POOR FOLLOW UP No profit multipliers Too many ideas, not enough time
Poor marketing and selling skills
Not sure what works and what doesn't
Too many sources of information often offering conflicting or confusing advice
Costly "trial and error" approach
"Feast or Famine" cycles & slow growth TYPICAL FRUSTATIONS C
M WEAK OFFER Muchas gracias
por su atención 9 Ways to Destroy Your Credibility Paseo Belén 11
Edificio I+D - Campus Miguel Delibes
47011 - Valladolid
T. 983 254 507
M. 695 277 765 firstname.lastname@example.org
www.symbiosisconsultores.com ustomer elationship anagement