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Gusano Advertising Campaign - Dare to Win
Transcript of Gusano Advertising Campaign - Dare to Win
To develop a creative print advertisement for a new brand of gourmet maggot delicacy.
Seeks for quick-fix, convenience snacks while watching their weekly footy.
The Couch Potato
The Thrill Seeker
Seeks for adventurous new foods, the daredevils.
The Sports Enthusiast
Seeks for guilt-free, nutritious snacks which can contribute to their training motivations.
Feel-good new age lifestyle, with a twist.
Young males - Aged 15-22
Males - Aged 22-30