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Gusano Advertising Campaign - Dare to Win

ADVT2510
by

David Fong

on 4 June 2014

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Transcript of Gusano Advertising Campaign - Dare to Win

THE CHALLENGE:
To develop a creative print advertisement for a new brand of gourmet maggot delicacy.
WHO

Seeks for quick-fix, convenience snacks while watching their weekly footy.
The Couch Potato
The Thrill Seeker

Seeks for adventurous new foods, the daredevils.
The Sports Enthusiast

Seeks for guilt-free, nutritious snacks which can contribute to their training motivations.
HOW
Simplicity.
Minimalist concept.
Our Messaging:
Feel-good new age lifestyle, with a twist.
Footy.
+
=
Our
Advert
Concept.
Metaphor.
Questions?
Moji
James
Terence
David
Account Manager
Market Researcher
Graphic Designer
Copy Writer
The Team
Our
Media
Outlets.
Demographic Category
Young males - Aged 15-22
Males - Aged 22-30
Full transcript