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Stealth marketing

You're being marketed something without even knowing it!

Joe Risseeuw

on 21 April 2010

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Transcript of Stealth marketing

Stealth Marketing Marketing and you don't even know it! Kept a secret? or not... Good or bad? What do you think? secretely promoting a product
Julia Royter
campaign for Blackberry Not known about
"Joneses" TV series based on Stealth marketing
Undercover/Buzz marketing
Does it work? Depending on person
Hard to do with common products (Blackberry)
CEO's say Good
Consumers say Bad
Bad product name Good strategy... or not?
Full transcript