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How to build a Great Social Media strategy

5 steps to take when designing a social media recruitment strategy; 5 must use technologies; 5 must use ROI metrics

Jonathan Campbell

on 20 December 2010

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Transcript of How to build a Great Social Media strategy

Before you create your Page/ Group/ Channel: Set your objectives
Know your audience
Decide on one core channel
Design a content calendar
What are you measuring? Getting Started: Choose your Channel: Facebook, LinkedIn, Blog, Twitter; Foursquare; YouTube
Brand each channel with your logo and colors
Customise Auto Responders, Landing Tabs or Welcome Emails with a Call to Action
Import & Invite your current contacts/ database
Set up a URL Shortener account (Bit.ly; Tiny.url) 5 Must Use Technologies Email Marketing: Mailchimp
Source your Content: RSS/ Google Alerts
Syndication: YouTube & Blogs
Tracking: URL Shorteners: Bit.ly
Management: Hootsuite (also for iPhone) or Tweetdeck 5 Essential Metrics to understand ROI Number of Placements/ Hires
Fans/ Followers/ Members (must be relevant and form part of your target audience, otherwise useless)
Engagement/ Interaction/ Shares: Measure Re-Tweets, Mentions, FB Shares, LinkedIn Comments,
SEO: Hits/ Traffic to your website
Brand sentiment
Full transcript