Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
How to build a Great Social Media strategy
Transcript of How to build a Great Social Media strategy
Know your audience
Decide on one core channel
Design a content calendar
What are you measuring? Getting Started: Choose your Channel: Facebook, LinkedIn, Blog, Twitter; Foursquare; YouTube
Brand each channel with your logo and colors
Customise Auto Responders, Landing Tabs or Welcome Emails with a Call to Action
Import & Invite your current contacts/ database
Set up a URL Shortener account (Bit.ly; Tiny.url) 5 Must Use Technologies Email Marketing: Mailchimp
Source your Content: RSS/ Google Alerts
Syndication: YouTube & Blogs
Tracking: URL Shorteners: Bit.ly
Management: Hootsuite (also for iPhone) or Tweetdeck 5 Essential Metrics to understand ROI Number of Placements/ Hires
Fans/ Followers/ Members (must be relevant and form part of your target audience, otherwise useless)
Engagement/ Interaction/ Shares: Measure Re-Tweets, Mentions, FB Shares, LinkedIn Comments,
SEO: Hits/ Traffic to your website