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Identity Management Theory

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by

Meaghan Marrese

on 28 April 2011

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Transcript of Identity Management Theory

Identity Management Theory It explains the manner in which you handle your "self" in various circumstances; including competency, identity and face. This theory suggests that people behave according to their goals and that a person competency and identity all work together in our interactions with others. One's identity is viewed as "what is attached to an individual due to his or her membership in a particular category," such as sex, age, occupation and so on When we manage our identities, we decide upon a particular communication behavior to influence how others perceive us. Erving Goffman "when an individual appears before others, he or she will have many motives for trying to control the impression they receive of the situation. We play characters in a performance and are concerned about "coherence among setting. appearance and manner We all take on particular social roles and manage these roles to achieve meaning in our relationships with others. Risk ~We find ourselves in situations that compromise our sense of self.
~Preoccupied with protecting the image we decide to present to other
~We are engaged in facework Identity Management and Framework An interpersonal interactions people shape their identities to display a particular sense of self. When we get into conversations with other we offer our identity and hope that others will accept it. Self Concept
Self Esteem Face- the image of the self that we present to others in our interpersonal encounters. Positive Face- Our desire to be liked by significant people in our lives Negative Face- When people respect our individuality and advoid interferring with our actions or beliefs. Our identities can become threatened "To fail in a performance leads to loss of face which upsets the pattern of social intercourse" (Joseph Forgis) Self-monitoring- the extent to which people actively think about and control their public behavior and actions. People who are more aware of their behaviors are seen as better communicators.
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