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The Roaring 1920's

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on 10 September 2012

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Transcript of The Roaring 1920's

The "Roaring" 1920's America changed rapidly after World War 1:  customs, technology and manufacturing were all rocketed into the 20th century. 1920s fashion reflects society's rapid movement and change. The Change In America 1920’s Fashion Clothing in the 20’s developed a close relationships with art and an increased sense of freedom was expressed in simple yet elegant designs, with carefully selected fabrics and an intelligent use of color. Women’s Fashion Women's fashions experienced dramatic changes in the early 1920’s following the end of the first world war in a period often referred to as the “roaring 20’s”. The passing of bustles and corsets gave clothing designers much greater freedom of expression. New and colorful fabrics wary population following the end of hostilities. “Flappers” Initiated in the 1920s, the term “flapper” described women who flamboyantly showed off their contempt for what was back then seen as behavior that was conventional. Flappers were women who were characterized by their choice of bobbed hair, short skirts, and their enjoyment of jazz music. They were branded as brash for their enjoyment of casual sex, drinking, immoderate makeup, driving cars and smoking. Redefining Women The Roaring Twenties redefined womanhood - a new woman evolved: it became more acceptable to smoke and drink in public, closer body contact in dancing, shorter hair, make-up, different styles of dress, and greater participation in the workforce - all contributed to the new woman. Beautiful coordinated and accessorized outfits were a feature of the 1920’s ladies fashions advertisements. Hats, shoes, stockings, handbags, dresses and jewelry all came together in harmony to create a unique and elegant style that can only be appreciated when seen in real-life, color illustrations. These illustrations were used in advertising to convey a message to consumers. Fashion Advertising Between the beautiful fashions, the elegant celebrities and wild flappers, the gangsters and the jazz music, it's not surprising the time is known as  The Roaring Twenties. It continues to inspire the world's most elegant fashions and brilliant music. It was a decade of elegance, a time of prohibition, shocking violence, and a time of spirit and creativity. The 1920’s represented the era of greatest output in the US movie market. An average of 800 films were produced annually. Although developments in color and sound were still in the experimental stage, a strong demand for movies encouraged production of “talkies” (movies with sound). Movies America loved the movies. They couldn't get enough of the beauty and elegance of the leading ladies and the handsome actors. All of this gave America its lust for sex, sex, and more sex. The movies truly gave rise to the culture that valued beauty and fashion, and sparked the entire cosmetic and fashion industries into gear. The decade had many beautiful celebrities and that combined with the popularity of the movie industry made America and the media obsessed with what was sexy. America's attention was firmly focused on acquiring a lifestyle of fashion, sexiness, freedom, and individuality. Americas Obsession From the beautiful and handsome leading ladies and gentlemen, Hollywood was an ever widening hub of celebrity, debauchery and decadence in the Roaring Twenties.

It was both a town of wealth and glamor and a seedy place where brothels posed as fake acting schools and sucked in attractive young girls who traveled to California with dreams of stardom and fortune in their eyes. Hollywood After the war ended, Times Square became mobbed with crowds of enthusiastic citizens carrying flags and cheering. The times tower was strung with lights for the celebration. Since this happened Times Square continued drawing cheerful crowds and this is when Broadway reached its prime. Broadway The 1920’s were Broadway's prime years.
It was a decade of incredible artistic developments in the musical theater. The lights of Broadway lit up the billboards at night in a huge splash of bright colors. These dazzling lights were an attraction and inspired many artists at the time. The 1920s is known for it's famous musicians like Louis Armstrong, Bessie Smith, Duke Ellington and Bix Biederbeck who all became famous names in The Jazz Age. And countless other nameless musicians who helped shape jazz into what it has become. Jazz Broadway was bursting with energy and enterprise. The theater was filled with many people and inspired hope, fresh ideas and a new style of craftsmanship. Broadway became a brilliant center that influenced the theater of the world. The 1920s is inseparable from the music that became popular with the youth of the decade. Jazz shaped the age, it set the mood, it was the soundtrack of a new era. It became the theme song to flappers dancing on rooftops and gangsters hanging in smoky speakeasy's. When World War One ended in
1918, society had never seen so much carnage on such a wide scale. The "Flaming Youth" as they became known, felt they needed to live their lives now, because the future they said, wasn't guaranteed. The "Flaming" Youth "Tomorrow we may die, so let's get drunk and make love” When prohibition went into effect in America on January 16, 1920 it did more that stop the legal sale of alcohol. It put hundreds of restaurants and hotels out of business, increased the growth of tea rooms and destroyed fine dining in the United States. The efforts of Prohibition fostered a sense of contempt for authority. Prohibition
Nightclubs and speakeasies became venues for men and women to get dressed up, take their automobile, and go out drinking and listen to the new sounds of Jazz music. This 1920s nightlife scene has remained a staple of hip young people ever since. Prohibition also presented lucrative opportunities for organized crime to take over the importing “bootlegging”, manufacturing and distributing of alcoholic drinks. Al Capone was able to build his criminal empire largely on profits from illegal alcohol. Organized crime Some of the most famous Gangsters of the 1920’s were Al Capone and Lucky Luciano to John Gotti and Sammy "The Bull" Gravano. Organized crime characters built their reputations as rebellious, dangerous, and "well-dressed" business men   1920’s “Gangsters” With these social changes and the rise of mass media - famous mobsters became more and more visible in the public eye. Bootleggers and criminals strong-armed America into redefining success. Criminal millionaires popped up in newspapers all over America. These Gangsters turned the criminal lifestyle into something to be glamorized and romanticized in the tabloids. Gangsters & The Media Quotes like this from Lois Long became the rallying cry among young people in the 20's:
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