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Transcript of MAYBANK
Online Banking (www.Maybank2u.com)In 2008, Maybank was awarded the most valuable brand.Maybank has over 400 branches and more than 2700 ATMs.Security using online banking is high.A customer base more than 22 million.
Inefficient service and poor customer service.Much of the revenue comes from retail banking and Islamic Banking. Maybank does no continual evaluation and updating of human resources practice and policies.Innovation weaken over time due to products of same kind.
To be a leading regional financial services leader.
We want to humanize financial services across Asia by:Providing the people with convenient access to financingHaving fair terms and pricingAdvising customers based and on their needsBeing at the heart of community
Leading Islamic Bank
Environmental issues-Carbon Disclosure Project (CDP)
Awareness campaign-CyberSecurity Malaysia Internet security awareness,
Love the Earth Campaign
User-name and Password
Data Integrity and Data Confidentiality
Virus protection of computer and updating the browser
As we have acknowledged from the SWOT and PEST analysis, Maybank can determine its position in the market. Through this it identifies areas of improvement and maintenance. Furthermore, via the knowledge of system risk, control and recovery Maybank can guard itself against attackers securing its data and customers against threats.
Focus on Business expansion.Growth in Internet banking will increase the customer base Growing global Islamic Finance Market as a Maybank Islamic Berhad
Other banks can attract employees away from Maybank Competition from other banks like Public Bank, CIMB Bank, Hong Leong Bank, RHB Bank, HSBC Bank and CitibankFluctuations in interest rates Maybank wants to increase their mortgage segment, where Public Bank is way ahead of them.
Card-less Withdrawal Service