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MAYBANK

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by

Nancy Kimani

on 26 May 2014

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Transcript of MAYBANK

Strengths
Online Banking (www.Maybank2u.com)In 2008, Maybank was awarded the most valuable brand.Maybank has over 400 branches and more than 2700 ATMs.Security using online banking is high.A customer base more than 22 million.
Weaknesses
Inefficient service and poor customer service.Much of the revenue comes from retail banking and Islamic Banking. Maybank does no continual evaluation and updating of human resources practice and policies.Innovation weaken over time due to products of same kind.
SWOT ANALYSIS
MAYBANK
Vision
To be a leading regional financial services leader.
Mission
We want to humanize financial services across Asia by:Providing the people with convenient access to financingHaving fair terms and pricingAdvising customers based and on their needsBeing at the heart of community
INTRODUCTION
Opportunities
Leading Islamic Bank
Environmental issues-Carbon Disclosure Project (CDP)
Maybank’s success
PEST ANALYSIS
Islamic Banking
Customer outreach
Awareness campaign-CyberSecurity Malaysia Internet security awareness,
Love the Earth Campaign

Social
User-name and Password

Information Protection

Data Integrity and Data Confidentiality

Virus protection of computer and updating the browser

As we have acknowledged from the SWOT and PEST analysis, Maybank can determine its position in the market. Through this it identifies areas of improvement and maintenance. Furthermore, via the knowledge of system risk, control and recovery Maybank can guard itself against attackers securing its data and customers against threats.
Conclusion
Focus on Business expansion.Growth in Internet banking will increase the customer base Growing global Islamic Finance Market as a Maybank Islamic Berhad
Threats
Other banks can attract employees away from Maybank Competition from other banks like Public Bank, CIMB Bank, Hong Leong Bank, RHB Bank, HSBC Bank and CitibankFluctuations in interest rates Maybank wants to increase their mortgage segment, where Public Bank is way ahead of them.
Political
Economic
Gold Investment
Insurance
Global Market
Technological
Technology Funding
Information Technology
Maybank2e.net
Card-less Withdrawal Service
System security
Full transcript