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My Coffee Master Journey

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by

T Mercado

on 3 April 2014

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Transcript of My Coffee Master Journey

"He who does not appreciate his roots
shall never succeed."

- a Filipino saying
My Coffee Master Journey
1740 Spanish Franciscan monk brought the 1st coffee tree to Batangas, Philippines

1860 Batangas was exporting to America, and later to Europe after the Suez Canal opened in 1869

1880 Philippines was the 4th largest exporter of coffee
1889 Coffee rust hit the Philippines and production was reduced to 1/6
1950 Demand increased with the production of instant coffee
1989 Collapse of the International Coffee Agreement
Today, Philippine coffee amount to only 0.01% in the world
Barako coffee has strong taste, flavor, and has a distinctively pungent aroma.
December 1997 - Starbucks opened at 6750 Ayala, Makati
Kape Vinta
Asia Pacific
Medium
Low
Full
Washed / Semi Washed
Guatemala Casi Cielo
Latin America
Medium
Medium
Medium
Washed

Region
Roast
Acidity
Body
Method
Farmer Support Center
(FSC)
Starbucks Coffee Trading Co (SCTC)
Green Coffee Quality
(GCQ)
- on the ground resources for origin-countries farmers
- manages recipes and product development, and determines business needs
- responsible for global coffee purchasing
Kape Vinta
Asia Pacific
Earthy flavour
Guatemala Casi Cielo
Latin America
Balanced flavours of cocoa or nuts

Region

Kape Vinta
Medium
Guatemala Casi Cielo
Medium

Roast

Medium Roasted coffees are balanced with smooth and rich flavours.
Kape Vinta
Washed/Semi Washed
Guatemala Casi Cielo
Washed

Process
Semi-washed coffee undergo partial drying and no fermentation to give the coffees way herbal, earthy flavors and a big body.

Washed coffees go through fermentation which removes the sticky layer around the bean called mucilage, resulting in a cleaner bean and a more acidic coffee.
Coffee processing is the method
by which the fruit of the coffee cherry
is separated
from the green coffee bean.
LATIN AMERICA AFRICA/ARABIA ASIA PACIFIC
200 Starbucks stores in the Philippines after only over 16 years
1 store for every 470K Filipinos
High quality Arabica beans thrive at the highest elevations coffee tree can grow, from 3,000-6,000 feet.

At high elevations, warm daytime and cool nighttime temperatures slow down the coffee cherry's growth resulting to a harder, smaller, denser bean.
Kape Vinta
Pre-Roast
Guatemala Casi Cielo
Pre-Roast

Blend
Pre-roast blends are blends where green coffee beans are blended and roasted all together to create a single roast expression.
Roasting is a fine art learned over years to draw out aroma, acidity, body and flavour.
Full transcript