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Company Profile

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by

Jamie Li

on 12 February 2014

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Transcript of Company Profile

Company Profile
2 Park Ave Rm 8r,New York, NY, 10016 United States
(212) 739-6550 http://www.katespade.com
Kate Spade LLC
Type Subsidiary
Industry Fashion
Founded January 1993
Founder(s) Kate Spade
Parent Fifth & Pacific


Handbags

Clothing

Jewelry

Shoes

Accessories

Home

Bridal


Over 80 retail shops and outlet stores in US
More than 100 shops internationally
More than 400 doors worldwide
In every time zone and on every continent

Products
Scale
History
1993 kate spade new york was born
1996 Spade's company opened first shop in New York
2007 operation control given to Liz ClaiborneIn April
2013 Launched a new fragrance called Live Colorfully

Other Brands
Jack Spade
Kate spade Saturday
Competitors

Coach, Inc.
Burberry Group plc
Michael Kors Holdings Limited

Business Strategy
Market Positioning: Bridge
Core Business: Bags
Target: Women
Sales
2008-2013: $91 million to $462 million, a 410% increase
Reaching $1.2 billion by 2016

e-service
Items ordered as late as 9 PM can be delivered the next day
Over 20% of sales come from e-commerce channels
Global Strategy
Brand consistency
Growth in existing markets
Product
Business development
Business model by region
A brand with stylish products and a great identity
Full transcript