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Mike Pennella's Prezume

Edtech Innovator
by

mike pennella

on 12 September 2016

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Transcript of Mike Pennella's Prezume


Mike Pennella's Prezume
To help revolutionize the traditional classroom model through the use of innovative instructional approaches and technologies to create more engaging, relevant and effective learning experiences
Objective:
References
Advertising
Head Soccer Coach
2006 to present
Instructional design
Live demonstration
Mentoring
15-20+ kids/teens
Management
Client
Sales
Development
Marketing
&
Analytics
Tutorials &
http://tinyurl.com/pe8np2l
Static Tutorial (Making e-zines from RSS feeds)
Storybird Video Tutorial (art-inspired writing)
EdTech
Multimedia
WebQuest Online Lesson (Art Movement)
http://tinyurl.com/pvp5cos
Multimedia Virtual Tour: Thomas Pynchon
http://tinyurl.com/kym9f8b
http://tinyurl.com/pbndbfk
Design Principles Mobile Quest
Glogster Poster (21st Century Learning)
http://tinyurl.com/q8pllpm
Poll Everywhere Prezi
http://tinyurl.com/pfyf4z6
Curated e-zine (Gamification)
http://tinyurl.com/kanfhyx
Quest Based Learning (Learnist board)
http://tinyurl.com/mlk2spw
PowerPoint
Keynote
Excel
Mike built
me a killer
website

I worked with Mike for a decade
Alan Alvarez
SVP, Strategy
MarketShare
Mike was
my EdTech
student
alana777@gmail.com
(732) 759-4994
I was
Mike's client
at HRG
Nick Dunham
Marketing Director
Dunkin' Brands
nick.dunham@dunkinbrands.com
(781) 737-3324
I was Mike's client for analytic services for multiple years while he worked at Hudson River Group.
I was a fellow Partner with Mike at the Hudson River Group for close to a decade. I can dish.
Jim Toia
Director, Community Based Teaching
Lafayette College
jtoia@lafayette.edu
(908) 797-3865
I recently hired Mike to build a WordPress site to support our art trail auction charity event.
I co-taught
with Mike!
parrishk@lafayette.edu
(610) 533-8495
Mike and I designed and taught the Spring 2014 Lafayette College course Visualizing Information
K. Diane Hall, ED.D.
Department of EdTech
Boise State University
khall1@boisestate.edu
(806) 433-5497

I instructed Mike in both Online Teaching for Adult Learners & EdTech Theoretical Foundations.
Kathleen Parrish
Director, Content Strategy
Lafayette College
I am
Mike...
I am affable, big idea-ful, capable, determined, ego free, fast learning, go-getting, hard working & innovative.
...and I approve this prezume.
Additional adjectives available upon request
Google Slides
Clarify
Dreamweaver
Previous job
Social media infused mini-course: #MVAC2015
http://tinyurl.com/po8qq54
http://tinyurl.com/k7sd2xg
Jigsaw Lesson (Brain Lobes)
Creative Commons Licensing Scavenger Hunt
http://tinyurl.com/lpchgn4
Crowdsourced Journalism
Classroom lesson
iPad Course (Multimedia Journalism)
http://tinyurl.com/q5vmrbs
MMJ 301 Course Overview Video
Virtual World Lesson (Second Life)
http://tinyurl.com/qhjll4e
LMS Lesson -- Color in Web Design
How To's
Digital Footprint Management
http://tinyurl.com/jvkl5f7
Digital Content Curation Guide
http://tinyurl.com/p3vsd6c
Learning Video Game (Prime Numbers)
Animated Video (heat map based data visualization)
Animated Fable (Network Learning)
Minecraft Webisode (Architectural Review)

http://tinyurl.com/k5p2uu6
Rubric based course evaluation
http://tinyurl.com/l9s6y3z
Evaluation Project RFP Response
http://tinyurl.com/kffgceq
Study Island evaluation (& re-design recommendations)
Instructional Design Project (Data Visualization)
http://tinyurl.com/oxdoqla
Course Design
experience
display
Lucid Dreaming
Course
& Lesson
Design
HTML
Design
& Instructional Models
Education
December 2014
4.0 GPA
Masters of
Educational
Technology
Co-instructor &
Course Designer

Designed instruction and content for a new, web 2.0 intensive Lafayette College multimedia journalism course. Spring 2014 semester
Student course rating: 4.7/5.0!
Sample lesson:
Presentations
Digital Inequality in Higher Ed
http://tinyurl.com/m8qg4ll
Edutainment
Evaluation &
Assessment
http://tinyurl.com/p4g698z
End of course learner survey (MMJ 301)
know-how
www.reinventedmike.com 484.479.4420 reinventedmike@gmail.com
LMS/Content
& Tutorials
Presentations
Learning & Content Management
Presentations/Tutorials
Communities,
Social
Social Communities, Bookmarking & Wikis
Voicethread
Camtasia
Web & Multimedia Design
Bookmarking
& Wikis
& visualization
Data analysis & visualization
Crystal Xcelsius
Data
analysis
Other
favorites:
Polling &
Surveying:
Other cool web 2.0 edtech apps
Design
Web &
web 2.0 apps
Other
oft used
Multimedia
iMovie
Fireworks
podcast hosting
mindmapping
e-mailed photo galleries
image editing
Creative
commons
media:
RSS driven newspapers
cartoon making
Interests
Word Clouds
Dashboards
Managment
experience
skills on
Analytic responsibilities relevant to Educational Technology:
et al.
Prior to changing careers, I worked for a quantitative analysis based marketing consultancy for over 15 years
Core focus: measuring and improving marketing effectiveness

Akin to learning analytics, just different goals (e.g., more sales vs. better student outcomes)

Fortune 500 clients, industry pioneer
Many different titles & responsibilities

Ultimately promoted to Partner

Will discuss responsibilities as they relate to educational technology
Big data; cross-silo collection,
validation and analysis

Test design and evaluation

Mulitvariate modeling

Dashboarding, simulation and forecasting
Successfuly managed annual client relationships in excess of $500K
Created & delivered presentations to C-suite

Interfaced with both highly technical and non-technical client audiences

Time sensitve handling of ad-hoc requests and questions plus quarterly deliverables
Millions of dollars in new client billings won during time in position!
Rapid, in-depth situational analysis; custom proposal development

Delivery of persuasive multimedia presentations & software demos to senior decision makers

On-going outreach and education of potential clients on new innovations
1/2 of team responsible for design, execution and evaluation of all marketing content
Website, search, print materials, slide presentations and advertising

Note: I previously worked as a copywriter for a large New York City based ad agency (FCB)
Check out my blog
about underappreciated music:
I worked for Mike
Joe Pagano
Assoc. Director, Analytics
Digitas
pagano.joe@gmail.com
(914) 548-8215
I worked for Mike in both analytical and business development capacities while at HRG. I know stuff.
Check out my website for the Karl Stirner Arts Trail auction:
Tool
http://tinyurl.com/maguouu
Google Sheets & Fusion Tables
Facebook
Insights
Selected, implemented & supported course edtech

Identified and organized learner resources
Designed assessments and evaluated learners

Led class one day a week
downloadable resume:
http://tinyurl.com/p2xxto6

Social media integration in higher ed
http://tinyurl.com/o7fd7e6
http://tinyurl.com/kvl2cck
Bachelor of Arts, Communications
Full transcript