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Copy of MASTER

If you want to edit this one you must make a copy!

Andrea Hernández

on 14 September 2012

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Transcript of Copy of MASTER

PARTE 1 only argue
facts : avoid perception ACCURACY is
KEY Build Relationships BE
CREATIVE Update yourself on current events...
BE INFORMED! (cc) photo by theaucitron on Flickr Es la parte más grande de la convención NEVER
accuse, assume, or attack! Be:
Prepared ! remove your own BIASES know your audience...
and your media outlet! DO NOT
view the media
as the enemy who, what, where, when, & why? The Basics of the Media The means of communication, such as radio, television, newspapers, magazines and social media, both official and unofficial, that reach or influence people widely what is the media? It is the source of news information
It gives perspective on worldly matters
Can expose a variety of stories IMPORTANCE of the Media Process through which information is filtered for dissemination, be it publication, broadcasting, the Internet, or some other type of communication. "Gatekeepers" THE ESSENTIAL 5 W’S
Who? Who are the parties involved?
What? What has taken place exactly?
Where? Where in the world is this happening?
When? How long ago?
Why? What’s the significance of this? How to Create a News Story The inverted pyramid of an article Other Tips: the elements that define the suitability of a piece of information for a media outlet NEWS VALUES

Unexpectedness Galtung and Ruge (1965) Continuity
Compositional Balance
Elite Nations/Regions
Elite people
Negativity How can we effectively influence
the media coverage of Israel?
What do we need to know before we begin? Understanding Journalists Its practitioners must maintain an independence from those they cover It must strive to make the significant things interesting and relevant Its first LOYALTY
is to citizens It must provide a forum for public criticism and compromise (cc) photo by theaucitron on Flickr Principles of Journalism Journalism's first obligation is to the truth Its practitioners must be allowed to exercise their personal conscience It must serve as an independent monitor of power Its essence is a discipline of verification It must keep the news comprehensive and proportional The central purpose of journalism is to provide citizens with accurate and reliable information they need to function in a free society Principles of journalism Journalism Code of Ethics Seek Truth and Report It
Minimize Harm
Act Independently
Be Accountable Being a source for journalists
Choose your topic
Organize your materials
Pitch your idea
Be available to the journalist Op-eds Roles in the Media Positions at a newspaper/magazine
news editor
copy editor
section editor
ethics maven
managing editor Positions at a TV network
news editor
executive producer
news anchor
managing editor
assignment desk chief Population: 313, 733, 839 (World Population: 7, 019, 662, 064) (http://www.census.gov/main/www/popclock.html)
Third most populous country in the world
83.7% reside in cities, California and Texas are the most populous states
New York City is the most populous city DEMOGRAPHICS of the US White: 72.4%, Hispanic/Latino:16.3%, African-American: 12.6%, Asian: 4.8% Composition of the US population Per capita money income in past 12 months: $27, 334
Median household income: $51, 914
Persons below poverty: 13.8% The Hispanic Demographic 16% of the US population is Hispanic and projected to grow.
Los Angeles and New York are the most heavily populated Hispanic cities
Hispanics’ purchasing power now exceeds $1 trillion
Univision, the largest Spanish-language TV network, is the fourth biggest network in the US (right after NBC) Major Religions in the US (2010) Protestants Evangelical Protestantism Mainline Protestants Historically black protestants A good evangelical Christian should follow the teachings of Christ in one’s personal and family life
94% say that working to lead others to Christ is part of being a good evangelical
More of the evangelical leaders sympathize with Israel (34%) than with the Palestinians (11%) and a small majority (39%) sympathize with neither side
48% of evangelicals say the state of Israel is a fulfillment of biblical prophecy and the Second Coming of Jesus and 42% do not believe such A more open-minded denomination
83% agree that many religions can lead to eternal life, the most out of all of the Protestant denominations
Open to societal changes without abandoning the foundations of Christian faith Black churches are more socially conservative than white protestants
Mostly Democratic, however, more conservative members of faith than others who lean Democratic Straight news vs. Feature story News American Public Interest
in the News 64% of regular CNN viewers say they turn to the network for the latest news and headlines, only 10% say they turn to CNN for in-depth reporting
44% say they go to FOX for the latest news
37% of regular New York Times and Wall Street Journal readers are drawn by in-depth reporting News Interest Home to the most circulated newspapers, including The New York Times and The Wall Street Journal
Media conglomerates include Time Warner, Thomson Reuters Corporation, & NBCUniversal
Four major American broadcast networks, ABC, CBS, FOX, NBC are all headquartered in NYC A Media Hub Called New York Straight News
Breaking stories
On location Feature Story News
Human-Interest Stories Public interest in foreign news has declined from 2011 with the Japanese tsunami and nuclear disaster to the “Arab spring,” attracted substantial attention.
Despite reports of a recent massacre of civilians in Syria, just 12% followed political violence in that country very closely News Interest in Foreign Stories Young and old news audiences Most of those who regularly watch O’Reily and Hannity are 50 and older
By contrast, the Daily Show and Colbert Report have the youngest audiences of any outlet included in the survey NEWS OUTLETS AND POLITICAL VIEWS Most who regularly listen to Rush Limbaugh or watch Sean Hannity are conservative
Most who read or watch The New York Times, Keith Olberman, the Daily Show, the Colbert Report and Rachel Maddow are socially liberal Americans spending more time following the news (2012) A more digital world creates a more informed population
34% of the public say they went online for news yesterday
44% say they got news through one or more internet or mobile digital source yesterday
There is a modest increase in time spent with the news among those 30-64 -- but not among older and younger age groups
83% of Americans get news in one form or another as part of their daily life
In general, daily newspaper readers tend to be older
However, regular readership of some of the major national newspapers-USA Today, the Wall Street Journal, and especially the New York Times- are 55% in the older age bracket Internet is slowly closing in on television as Americans’ main source of national and international news
41% say they get most of their news about national and international news from the internet
16% say radio is their main source of news What is the main news source for Americans? A New Age of Social Media A New Age of Media Evolution of Social media With the rise of the new ages of media, public opinion demonstrates that less people view the telephone or television as a necessity Print circulation continued to decline in 2011
Newspapers (whether accessed in print or digitally) are the primary source people turn to for news about government and civic affairs In 2011, the digital revolution entered a new era
More than four in ten American adults now own a smartphone, one in five owns a tablet
New cars manufactured with built-in-internet (cc) photo by theaucitron on Flickr (cc) photo by theaucitron on Flickr Consolidation of information: YouTube is funding Reuters to produce original news shows , Yahoo signed content partnership with ABC news , AOL purchased The Huffington Post
Facebook has created partnerships with The Washington Post, The Wall Street Journal, The Guardian and others More than three-quarters of U.S. adults own a laptop or desktop computer
Some 51% of smartphone owners use that device to get news, as do 56% of tablet owners
Social media are important but not overwhelming drivers of news, at least not yet
Twitter users grew 32% last year in the US Where we can make a difference Popular News Sources AP
Business Wire
The Wall Street Journal
USA Today
The New York Times
Los Angeles Times
The Washington Post
Daily News
New York Post Top Newspapers Good Morning America
NBC Nightly News with Brian Williams
ABC’s World News with Diane Sawyer
CBS Evening News with Katie Couric
The Early Show
Despierta America Top Television Networks and Shows Top Magazines Include:
Better Home & Gardens
Sports Illustrated
National Geographic
Prevention Magazines Radio Stations News viewership on television grew in unexpected venues, CNN (16% growth in median prime-time viewership) and to a lesser extent MSNBC (3% growth)
By contrast, Fox News, though still by far the ratings leader, had a second year of decline
All television news viewership increased in 2011 Woman’s Day
The Economist
The New Yorker
New York Magazine
Real Simple
Consumer Reports
The Atlantic
1. Reader’s Digest-5,653,440
2. Good Housekeeping- 4,336,711
3. Consumer Reports- 4,000,000
4. Woman’s Day- 3,863,710
5. Family Circle- 3,816,958 New York Magazines 6. People-3,556,753
7. TIME-3,376,226
8. Ladies’ Home Journal-3,267,239
9. Sports Illustrated-3,207,861
10. Remedy’s Healthy Living-3,190,220 1. KFI-AM- KFI AM 640 - Los Angeles
2. WABC-AM- 77 WABC Radio - New York
3. WSB-AM- AM 750 - Atlanta
4. WGN-AM- Radio 720 WGN - Chicago
5. WOR-AM- WOR Radio 710 - New York
6. WBZ-AM- WBZ Newsradio 1030 - Boston
7. WKXW-FM- New Jersey 101.5 - Philadelphia 8. WLS-AM- WLS 890 AM - Chicago
9. WBAP-AM- WBAP News/Talk 820 - Dallas
10. KQED-FM- KQED Radio - San Francisco Radio Facts 93% of Americans say they use or own an AM/FM radio

News/talk radio’s popularity increased and probably will continue to do so over the next year, thanks in part to the 2012 presidential campaign

NPR saw its total listeners drop for the first time in years, but the organization is making headway in developing digital platforms to reach new audiences. Top cooking magazines Taste of Home- 3,253,392
CookingLight- 1,792,785
Everyday with Rachel Ray- 1,767,409
Bon Appetit- 1,512,384
Food Network Magazine- 1,365,653
Everyday Food- 1,061,732
Kraft Food & Family- 1,000,000
Wegmans Menu Magazine- 1,000,000
Food & Wine- 950,798
Cook’s Illustrated- 850,000 ISRAEL AND THE MEDIA The Big Jewish Media Outlets Israel is ALWAYS in the media! http://www.colbertnation.com/the-colbert-report-videos/368130/december-09-2010/israel-shark-conspiracy CASE STUDY : Flotilla The May 31 2010 clash in which Israeli soldiers killed nine people on a Turkish ship carrying supplies to the Gaza Strip triggered a passionate blogosphere response focused largely on who was to blame. For the week of May 31-June 4, nearly a third (32%) of the news links on blogs were about the flotilla
A majority of bloggers expressed outrage over Israel’s actions, saying it had improperly attacked a peaceful aid ship in international waters Opinions on Settlements Opinions on Israel Two-state solution &
Palestinian statehood Americans see the Israeli-Palestinian conflict as difficult to resolve. Of the 26% who believe the prospects for peace have worsened, 51% blame the Palestinians (ADL 2009) Public opinion on Palestinian statehood nearly four-in-ten (38%) express no opinion of Barack Obama’s handling of the situation in the Middle East.
About the same percentage (37%) say Obama is striking the right balance in his handling of the situation
20% say he favors the Palestinians too much and just 5% say he favors Israel too much. Americans express mixed opinions about a possible independent Palestinian state

More favor (42%) than oppose (26%) the United States recognizing Palestine as an independent nation, while nearly a third (32%) express no opinion. Far more Republicans sympathize with Israel (62%) than with the Palestinians (4%) President Obama's Support of Israel Miri Eisen on CNN during second Lebanon war
Operation Cast-Lead The security factor Context Distortion Coverage of the Palestinian Israeli conflict is replete with examples of the media distorting reality to fit into its pre-established story lines.
Even when Israelis are victims of suicide bombings, media outlets still deny them victim status.
Dolphanarium Discotheque Bombing
Sbarro Pizzaria Bombing American attitudes on Israel 46% Americans say US support for Israel is about right
22% say the US is too supportive of Israel and a comparable 20% say US is not supportive enough Sympathy for Israelis v. Palestinians American attitudes on Israel and Iran 51% of Americans said US should remain neutral if Israel launched an attack

A majority of women say the U.S. should stay neutral. Men are more divided over whether the U.S. should stay neutral or support Israel

Young people also are far more likely than older Americans to say the U.S. should stay neutral Military action against Iran (ADL 2011) Muslim Americans' attitude towards Israel (2011) Most Muslim Americans do not view Israel’s existence as being incompatible with the rights of the Palestinians
Muslim Americans’ views on this question closely resemble those of the U.S. general public Gilad Shalit Operation cast lead-public opinion American Views on Israel and Gaza 49% now say they sympathize with Israel in its dispute with the Palestinians while just 11% sympathize with the Palestinians
40% approve of the military action Israel has taken in Gaza; 33% disapprove
There is little support for a greater U.S. role in resolving the Gaza crisis Middle East Coverage Flowchart Israeli
in New York 400
In israel 600
New York reporters covering the Middle East 10,000
Reporters in greater New York 30
New York reporters
Day to day coverage Media Success Stories LGBT NEWS Art and Travel Radio Coverage Israeli Foreign Ministry in domestic and international media
The Israeli-Palestinian conflict
The Arab-Muslim world
Israel foreign relations (emphasis on the US, Russia, China)
Jewish communities worldwide (emphasis on the US)
Global political races
Changes in the media world, what information do they know?
Developments in the media? Media monitoring WORKING WITH THE MEDIA Do not disclose too much information
Identify components of daily media outlets and further identify Israel’s role within it
Be relevant
Stick with the facts and do not disclose too much information
Refrain from conflicts with the media, use it as a tool Convención sobre
los derechos del niño Changes in the Media 27% of Democrats say they sympathize with Israel while nearly as many (24%) volunteer that they sympathize with neither side More than half of Democrats (54%) say the U.S. should recognize Palestine as an independent nation while 27% of Republicans favor U.S. recognition for Palestine Republicans are more likely than Democrats or independents to say the US is not supportive enough of Israel The Top 10 magazines in New York are: We can ALL be a source for stories bi-partisan perspective and the overall decline in perceived credibility of the media Israeli Consulate's Radio Programming The consulate has a number of important tools at its disposal for contributing to New York Media. The most notable resource the consulate has is the Radio Room. The Radio Room is used to:
Create podcasts
conduct radio interviews
Host Israeli officials and other VIPs for recording sessions and interviews Consta de 42 artículos La convención está compuesta por 54 artículos que consagran el derecho a la protección de la sociedad y el gobierno, el derecho de los menores de 18 años a desarrollarse en medios seguros y a participar activamente en la sociedad.
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