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Week 6: Curation and Storify
Transcript of Week 6: Curation and Storify
Overall Content Creation
Original content created by you or your organization
Demonstrating value directly
Giving deeper, more knowledgeable insight into your brand.
"Controlling the message"
Discovering, gathering, culling through and presenting existing digital content that surrounds a specific subject matter.
"Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging and publishing information." - Beth Kantor 2011
Supporting Thought Leadership
Quick pieces of content
"Brand journalism is when any organization....creates valuable information and shares it with the world"
It is NOT a product pitch. It is NOT an advertorial. It is NOT an egotistical spewing of gobbledygook-laden corporate drivel.
Instead, Brand Journalism is the creation of web content - videos, blog posts, photos, charts, graphs, essays, eBooks, white papers - that deliver value to your marketplace and serve to position your ogranization as one worth of doing business with.
Gathering several pieces of content to use throughout your entire content plan.
Gathering various smaller pieces of content - tweets, photos, videos, commentary, etc - to use *within one* piece of content.