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Oracle SRM- Social Media Monitoring tools for your business

Social relationship management- A social media monitoring tool by Oracle
by

Kerry Baddeley

on 23 May 2016

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Transcript of Oracle SRM- Social Media Monitoring tools for your business

Summary of Social media stats
Welcome to the sharing revolution, a collaborative economy that is changing the way we do business
The consumer is no longer the little guy...
Consumers are no longer content consumers, they are content creators!
Social media is built upon community's. Building community's has been around for century's. The whole world has been built to create community's, we only have to look around at the towns, suburbs and cities that we live in today.
The same advantages of living in an offline community can be seen in being involved in an online community, people live in community's where they feel they are living with like minded people, they trust them, they group together to have more control over there community, they create a bigger voice so that their opinions can be heard, they become advocates for where they live, they recommend it to people that they meet, they stay loyal to that community when they feel included and a part of it. This is all true of a social media community/network.
Years ago community's built walls around themselves, to protect from invasion, and until a few years ago companies did exactly the same. They put barriers/walls to divide company and its employees from its consumers. This gave companies all the power, it kept control of the knowledge, the consumer only knew what the companies wanted them to know, in battle it was 10k employees vs. 1 consumer, now it is 10k consumer vs 1 company
72 hours of video are uploaded every minute

Over 1000 million unique users visit YouTube each month

In 2011, YouTube had more than 1 trillion views, or almost 140 views for every person on Earth

500 years of YouTube video are watched every day on Facebook

100 million people take a social action on YouTube (likes, shares, comments, etc.) every week

There are 500 tweets per minute containing a YouTube link




LinkedIn produces the highest visitor-to-lead conversion rate than other major social networks.
Four times higher than Twitter

Seven times higher than Facebook

LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011

More than 2 million companies have LinkedIn Company Pages

LinkedIn members are sharing insights and knowledge in more than one million LinkedIn Groups

Mobile page views account for more than 15 per cent of total unique member visits to LinkedIn


A Social media misconception... it's free
Social = Interaction



Responding to comments online

Following up with journo tweets

Moderating a Facebook wall

Monitoring your brand reputation

Reaching out to bloggers

Identifying and following key stakeholders on Twitter

Tweeting daily

Blogging weekly

Answering questions on LinkedIn

Running comps on Facebook



Interaction = Resources


Media = Content/activity



Videos

Infographics

Reports/surveys

News

Webinars

Stunts

Applications

Tweet-ups

Promotions

Games



Content = Resources



Drive website traffic
Increase customer aquisition
Raise brand awareness
Boost SEO rankins
Some kind of action
Increase customer loyalty
Recruitment
More efficient campaigns
more business via refferals
Why use Social media in Business?
Do you know how successful your social media efforts are?
Do you know how many 'likes' turn into sales?
Do you know how many Consumers talked about your brand yesterday?
Do you know how many consumers told other Consumers not to buy from you last week?
Do you know how many of your Customers decided to leave your brand in favour of the competition last month?
Do you know how many Consumer persona's your brand has, do you target them with targeted campaigns?

A report done this year by Mckinsey showed the potential cost of NOT using social media. It showed that businesses could be missing out on anywhere from $900 to $1.3 trillion in value by not integrating social media into their Business.
Do all of this and more with
Social media is a mutually beneficial relationship. The journey that your consumer goes through at the start of the relationship sets the foundations for the whole relationship.

The more time you invest in the relationship the better it will become.
Three Best in class products
Brought together by Oracle to create...
Social Listening
Social Engagement
Social Publishing, Content & Apps
Oracle SRM is the easiest-to-use application to listen and respond to social posts. Social posts are automatically categorized by the Listen engine and flow from multiple social networks into one “inbox” designed to make managing your community easy and efficient.
Create great looking landing pages and publish to multiple social networks or embed on any website. Plus, Only Oracle has a solution to tie social publishing into sales, service, and commerce systems.
Oracle SRM Listening is more accurate and filters out more “noise” than any other Social Monitoring Competitor. Plus, Only Oracle auto-filters to capture actionable customer signal for proactive CX Management
Social media workflow
Take your customers on a journey they will never forget...
Social Relationship
Management

Twitter is growing at a rate of 11 accounts per second

On a busy day, twitter sees about 175 million tweets

34% of marketers have generated leads via Twitter and 20% have closed deals (AllTwitter)

40% of users don’t actually tweet, but simply follow what's going on

55% access Twitter via mobile

What makes people retweet:

92% interesting content

84% humour

66% personal connection

21% celebrity status

32% offered incentive

26% “please retweet”




Some questions to ponder upon...
Lets look at the journey that Apple has been taking us on for the past five years...
Oracle's view of the social customer journey

Australians spend a huge 7hr & 49 minutes on Facebook every month

1.11 billion monthly active users

665 million daily active users

751 million mobile monthly active users

4.5 billion ‘Likes’ daily

2.7 billion in 2012

4.75 billion items shared daily

2.45 billion in 2012

16 million local businesses

8 million in 2012

1 million advertisers

7.5 million promoted posts from June 2012 to May 2013



Full transcript