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Oracle SRM- Social Media Monitoring tools for your business
Transcript of Oracle SRM- Social Media Monitoring tools for your business
Welcome to the sharing revolution, a collaborative economy that is changing the way we do business
The consumer is no longer the little guy...
Consumers are no longer content consumers, they are content creators!
Social media is built upon community's. Building community's has been around for century's. The whole world has been built to create community's, we only have to look around at the towns, suburbs and cities that we live in today.
The same advantages of living in an offline community can be seen in being involved in an online community, people live in community's where they feel they are living with like minded people, they trust them, they group together to have more control over there community, they create a bigger voice so that their opinions can be heard, they become advocates for where they live, they recommend it to people that they meet, they stay loyal to that community when they feel included and a part of it. This is all true of a social media community/network.
Years ago community's built walls around themselves, to protect from invasion, and until a few years ago companies did exactly the same. They put barriers/walls to divide company and its employees from its consumers. This gave companies all the power, it kept control of the knowledge, the consumer only knew what the companies wanted them to know, in battle it was 10k employees vs. 1 consumer, now it is 10k consumer vs 1 company
72 hours of video are uploaded every minute
Over 1000 million unique users visit YouTube each month
In 2011, YouTube had more than 1 trillion views, or almost 140 views for every person on Earth
500 years of YouTube video are watched every day on Facebook
100 million people take a social action on YouTube (likes, shares, comments, etc.) every week
There are 500 tweets per minute containing a YouTube link
LinkedIn produces the highest visitor-to-lead conversion rate than other major social networks.
Four times higher than Twitter
Seven times higher than Facebook
LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011
More than 2 million companies have LinkedIn Company Pages
LinkedIn members are sharing insights and knowledge in more than one million LinkedIn Groups
Mobile page views account for more than 15 per cent of total unique member visits to LinkedIn
A Social media misconception... it's free
Social = Interaction
Responding to comments online
Following up with journo tweets
Moderating a Facebook wall
Monitoring your brand reputation
Reaching out to bloggers
Identifying and following key stakeholders on Twitter
Answering questions on LinkedIn
Running comps on Facebook
Interaction = Resources
Media = Content/activity
Content = Resources
Drive website traffic
Increase customer aquisition
Raise brand awareness
Boost SEO rankins
Some kind of action
Increase customer loyalty
More efficient campaigns
more business via refferals
Why use Social media in Business?
Do you know how successful your social media efforts are?
Do you know how many 'likes' turn into sales?
Do you know how many Consumers talked about your brand yesterday?
Do you know how many consumers told other Consumers not to buy from you last week?
Do you know how many of your Customers decided to leave your brand in favour of the competition last month?
Do you know how many Consumer persona's your brand has, do you target them with targeted campaigns?
A report done this year by Mckinsey showed the potential cost of NOT using social media. It showed that businesses could be missing out on anywhere from $900 to $1.3 trillion in value by not integrating social media into their Business.
Do all of this and more with
Social media is a mutually beneficial relationship. The journey that your consumer goes through at the start of the relationship sets the foundations for the whole relationship.
The more time you invest in the relationship the better it will become.
Three Best in class products
Brought together by Oracle to create...
Social Publishing, Content & Apps
Oracle SRM is the easiest-to-use application to listen and respond to social posts. Social posts are automatically categorized by the Listen engine and flow from multiple social networks into one “inbox” designed to make managing your community easy and efficient.
Create great looking landing pages and publish to multiple social networks or embed on any website. Plus, Only Oracle has a solution to tie social publishing into sales, service, and commerce systems.
Oracle SRM Listening is more accurate and filters out more “noise” than any other Social Monitoring Competitor. Plus, Only Oracle auto-filters to capture actionable customer signal for proactive CX Management
Social media workflow
Take your customers on a journey they will never forget...
Twitter is growing at a rate of 11 accounts per second
On a busy day, twitter sees about 175 million tweets
34% of marketers have generated leads via Twitter and 20% have closed deals (AllTwitter)
40% of users don’t actually tweet, but simply follow what's going on
55% access Twitter via mobile
What makes people retweet:
92% interesting content
66% personal connection
21% celebrity status
32% offered incentive
26% “please retweet”
Some questions to ponder upon...
Lets look at the journey that Apple has been taking us on for the past five years...
Oracle's view of the social customer journey
Australians spend a huge 7hr & 49 minutes on Facebook every month
1.11 billion monthly active users
665 million daily active users
751 million mobile monthly active users
4.5 billion ‘Likes’ daily
2.7 billion in 2012
4.75 billion items shared daily
2.45 billion in 2012
16 million local businesses
8 million in 2012
1 million advertisers
7.5 million promoted posts from June 2012 to May 2013