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Recipes for Success in Chapter 3

Group 5
by

Paige Yoder

on 21 November 2013

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Transcript of Recipes for Success in Chapter 3

1. Describe your reader's current attitudes and what you want them to be after communication.
a. How your audience feels about a topic before you present information.
b. Use this information to strengthen or reverse.

2.Find out why they have this attitude.
a.Understanding why places you in readers perspective.
b. Mold points around perspective.
Ingredients
Guideline 1: Research professional role and traits
Job title
Familiarity
Knowledge
Relationship

Guideline 2: Identify relevant personal characteristics
Recipe 3
Creating a Profile of your Reader
Chapter 3: Defining Communication Goals
Recipes for Success
Defining Your Communication's Goals: An Overview
Recipe 3
Recipe 2
Recipe 4
Recipe 5
Guideline 1: Identifying Stakeholders
Guideline 2: Gathering Information
Recipe 3
Recipe 1
Write Ethically
Recipe 1
Guideline 3: Describe cultural characteristics
Cultural differences that affect communication
- DDD & BOI
Apply cultural knowledge
- Research intercultural audience members
- Attitude is everything
Samantha Hudson - Senior, Sociology
Patrick Watts - Junior, Civil Engineer
Paige Yoder - Junior, Industrial Engineer
Jamison Disalvo - Senior, Communications Studies
Eric Johnson - Junior, Mechanical Engineer

Guideline 1: Consider audience feelings
Strengthen or reverse these feelings
Work toward end feeling goal

Guideline 2: Understand why your audience has these feelings
Puts you in your reader's position
Mold points around reader perspective
1. Making communication useful to your reader
2. Using communication to persuade your reader
3. Gather the information about your reader
4. Identify elements that influence the way you write
5. Write ethically
Using Communication to Persuade Your Reader
Making Communication Useful to Your Reader
Guideline 1: Describe your reader's task
Stick close to immediate goals
Use action words instead of mental states
Guideline 2: Identify major information your reader wants
Decide what role is being filled:
- Implementer
- Adviser
- Decision maker
Determine what your communication must do in order to be useful to your reader
1. Describe your reader's task
2. Identify the major kinds of information your reader wants from your communication

3. Describe the way your reader will look for the information
Creating a Profile of your Reader
Creating a Profile of your Reader
Reference reading (table of contents, indexes)
Reading for key points only (lists, tables, boldface, or headings)
Reading instructions (number steps)
1: Research professional role and traits
2: Identify relevant personal characteristics
1: Define professional role and traits
2: Describe relevant personal characteristics
3: Describe cultural characteristics
Thorough, sequential reading
Making Communication Useful to Your Reader
Guideline 3: How your reader will look for information
Thorough, sequential reading
Reading instructions
Reading for key points only
Reference reading

Identify Elements that Influence the Way You Write
How stakeholders will be affected?
Ask others for help
Ask your readers
Guideline 4: Learning About Readers
D
etail
D
istance
D
irect or indirect statements
B
usiness decision basis
O
rientation
I
nterpretation
1: Describe your reader's task
2: Identify major information your reader wants
Last Quiz!
1. T/F. You should use mental state words (learn, understand) rather than action words (choose, decide) when communicating with readers.

2. T/F. It is important to always understand your audience's previous feelings toward a subject before you write.

3. What are 2 acronyms you can use to help you remember 6 areas to consider about your reader's culture?

4. What are 2 types of readers other than your main audience?

5. What are the 2 main elements to consider in your writing?
Phantom Readers
Future Readers
Complex Audiences
1: Research professional role and traits
2: Identify relevant personal characteristics
3: Describe cultural characteristics
Guideline 1: Consider Context
Recent events
Relationships

Guideline 2: Identify Writing Constraints
Corporate image
Government regulations
Full transcript