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Blogging

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by

Amethyst Bennett

on 3 April 2014

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Transcript of Blogging

Political Blogging
Political Blogs cover news stories, but also share the opinions of the writers, not being restricted to fact by editors.
Blogging
Blogging

Vlogging Issues
The Drudge Report
Not really a blog; started off as an email newsletter
Morphed into website
More like a gossip column
Drudge turned attention to politics (conservative)
Used as a "story breaker"
Would sometimes release stories before mainstream media could get to it

Gained a lot of following after the scandal of. . .
Good vs Bad
Good:
-Easy to establish
-Creates a community of readers
-Builds a platform for the author

Bad:
-Time consuming
-Potential misinformation (purposeful or not)
-"Stove-piping'
Vlogging
Vlogging is blogging via video. V[ideo]-[b]logging.
Professional blogging
A blog is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first).

What is a blog?
Usually consists of work of a single individual, occasionally of a small group, and often covered a single subject.

"Multi-author blogs" (MABs) have developed recently, in which posts are written by large numbers of authors and are professionally edited.

Historical
-Modern blogging began with the advent of web publishing tools in the early 1990s
-Prior to this time proficient skills in HTML and FTP had been required to publish content to the web
-The term "weblog" was coined by Jorn Barger on 17 December 1997. The short form, "blog", was coined by Peter Merholz.
-Most blogs are not interactive with the individual who is posting (different than commenting and interacting with other people who have an opinion

What do blogs serve to do?
-Online personal diaries
-Online brand advertising
-Forms of gossip
-Worlds/national news
-Connect User through interactive blogs (Twitter, Facebook, Instagram)


Types of blogging
-Blogs (Textual)
-Ablogs (Art blogs)
-Photoblogs (Photographs)
-Vlogs (Video Blogs)
-MP3 blogs (Music blogs)
-Podcasts (Audio blogs)

Some statistics
-On 16 February 2011, there were over 156 million public blogs in existence
-On 20 February 2014, there were around 172 million Tumblr
-75.8 million WordPress blogs in existence worldwide
-The most popular strictly blogging service is Blogger.com

Lewinsky
Clinton
&
The Lewinsky Scandal
June 1995: Monica Lewinsky becomes White House intern
Nov 1995: Lewinsky & President Clinton begin sexual relationship (according to tapes secretly recorded)
Dec 1995: Lewinsky begins paid internship & frequently delivers mail to Oval Office
Summer 1996: Lewinsky tells Linda Tripp of her alleged relationship
August 1997: Kathleen Willey alleges that Clinton "groped her" in Oval Office
Jan 19, 1998: Lewinsky's name first appears on The Drudge Report
Jan 26, 1998: "I did not have sexual relations with that woman, Miss Lewinsky" - President Clinton
Introduction of the "Beauty Guru"
Create relationships with viewers
Most start as hobby
Offer opinions on products
Endorse
products
Product Endorsement
Beauty vloggers can make up to (and more than) $1 million annually of combined income from advertisements and sponsored videos
Issue lies with sponsored videos
Can we trust their opinion if they are paid for it?
"According to Google research, 50 percent of all beauty shoppers watch a beauty video on YouTube while they are shopping for beauty products."
Why do businesses blog?
57% of marketers have acquired customers through blogs
52% of consumers say blogs have impacted their purchasing decisions
Blogs are the 3rd most influential category of websites that impact purchasing behavior
Consumers say that blogs are the 5th most trustworthy source for online information
What are the benefits of company blogging?
Direct communication channel
Encourages customer interaction
Creates a company voice
Builds credibility
Inspires loyalty & trust
Offers free PR
Spreads brand awareness
Who blogs in the business world?
Starbucks
Proctor and Gamble
Disney Parks
Coca-Cola
Southwest Airlines
Marriott Hotels
General Electric
Whole Foods Market
Coca-Cola Conversations:
http://www.coca-colaconversations.com/
Criticism
Journalists became angry
claimed Drudge was "peddler of rumor"
say he violated basic principal of journalism
Exclusives from Jan-Sept 1998: 32% untrue, 36% true
Drudge report mainly provides links to stories; most don't belong to them
The Drudge now...
2011 study reported it had 6.85% external traffic
more than Twitter, FB, Wikipedia, etc.
http://www.etalkinghead.com/directory
SaintPetersBlog.com covers one man's (Pete's) opinion on current news and political candidates.
Been accused of being paid to print stories, through purchasing advertisement space on his website, providing him with stories, or simply paying him to take down offensive or misleading stories.
Has a LOT of bad blood with Tampa Bay Times.
"What The Tampa Bay Times Didn’t Tell Us About Trauma Care"

"Surprising Absolutely No One, The Tampa Bay Times Endorses Alex Sink"

"Tampa Bay Times Only Major Newspaper In Florida Without Tribute To MLK On Its Front Page"

"If You Don’t Think The Tampa Bay Times Has An Ax To Grind With Me…"
A LOT of bad blood
In one post, he attempts to defend himself from the Tampa Bay Times accusation of being paid to print.

The comments from readers at the bottom of the page were filled with well wishes from readers, along with their advice to not deny what he does.

From the first page of comments, 3/4 of the readers said to not deny that he writes reviews based on who pays him.

Almost half of those said that there was no problem with his methods.

Thoughts?
"What The Tampa Bay Times Didn’t Tell Us About Trauma Care"

"Surprising Absolutely No One, The Tampa Bay Times Endorses Alex Sink"

"Tampa Bay Times Only Major Newspaper In Florida Without Tribute To MLK On Its Front Page"

"If You Don’t Think The Tampa Bay Times Has An Ax To Grind With Me…"
A LOT of bad blood
In one post, he attempts to defend himself from the Tampa Bay Times accusation of being paid to print.

The comments from readers at the bottom of the page were filled with well wishes from readers, along with their advice to not deny what he does.

From the first page of comments, 3/4 of the readers said to not deny that he writes reviews based on who pays him.

Almost half of those said that there was no problem with his methods.

Thoughts?
ETalkingHead.com is a monitered blog database.
They have a team of people who read through samples of blogs who would like to be advertised (for a flat fee of five dollars).

They monitor and support views from the whole political spectrum on the front page.


Including:

Commonsense Concepts
A conservative blog.

Richard Schmitt
Thoughts about current events from a left-leaning perspective.

Marshall in the Middle
A politically moderate blog focusing on current issues and possible solutions to a failed government.
"What The Tampa Bay Times Didn’t Tell Us About Trauma Care"

"Surprising Absolutely No One, The Tampa Bay Times Endorses Alex Sink"

"Tampa Bay Times Only Major Newspaper In Florida Without Tribute To MLK On Its Front Page"

"If You Don’t Think The Tampa Bay Times Has An Ax To Grind With Me…"
A LOT of bad blood
In one post, he attempts to defend himself from the Tampa Bay Times accusation of being paid to print.

The comments from readers at the bottom of the page were filled with well wishes from readers, along with their advice to not deny what he does.

From the first page of comments, 3/4 of the readers said to not deny that he writes reviews based on who pays him.

Almost half of those said that there was no problem with his methods.

Thoughts?
Favorite Quotes:

"Making today’s matters worse, most voters belong to a partisan clique called either “Democrat” or “Republican.” The names should be “No Brainer Party A” and “No Brainer Party B”" ~Commonsense Concepts


"The fiscal crisis is just one more symptom of a deep-seated deficiency. The nation has no common values. Our dedication to equality and liberty has become a formulaic ritual barely concealing a wide range of different agendas. Deeply divided, we are unable to form effective policies." ~Richard Schmitt
"I get that everyone is worried that Putin is going to keep grabbing more land in Ukraine, but I think we should cross that bridge when we get to it. Why is it our business if the people of Crimea wish to no longer associate with the Ukraine ? I don't pretend to be an expert with the situation, I'm certainly not. I do know that the claim is that the government in Crimea is not legitimate but the one in Kiev, the Ukrainian capital, IS legitimate. Didn't they basically run the President out of his office through force ? How does that make them legitimate?" ~Marshall in the Middle
Should Political Blogs be regulated?
If so, how much?

Are they a legitimate news source?
The

Ugly:


Does blogging, in essence, boil down to just another marketing tactic? If so, how should this tactic be channeled or utilized?


How does a blogger compare to a journalist? Are they held to the same ethical standards that a "true" journalist is held up to?


Should a blogger be held to these standards, if they are not already?




Similar to a blog, but video!
~ More personal
~ Get more insight into a person than just reading their thoughts
There are vlogs on everything from books, to
politics, to music, to make-up, etc.
Just like blogging, vlogging can get messy as well.

What do you think could be an issue
associated with vlogging?
Full transcript