Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Apple iOS vs Google Android

Or, the two futures of the mobile net
by

Dr Teodor Mitew

on 26 August 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Apple iOS vs Google Android

vs
Today we're introducing three revolutionary new products. Three things: a widescreen iPod with touch controls; a revolutionary mobile phone; a breakthrough internet communications device.

Are you getting it? These are not three separate devices!

We are calling it...iPhone!
Steve Jobs, iPhone premiere, 9 January 2007
Original ad slogan:
iPhone: Apple reinvents the phone
[The Apple iPhone is] a sterile Disney-fied walled garden surrounded by sharp-toothed lawyers.... I hate it.
Tim Bray, code guru, Android developer
The Future of The Internet and How to Stop It, p.59
Jonathan Zittrain [2006]
Information Appliance
The Battle:
vs Computing Device
The fundamental difference between a PC and an information appliance: the PC can run code from anywhere, written by anyone, while the information appliance remains tethered to its maker's desires, offering a more consistent and focused user experience at the expense of flexibility and innovation.
the combatants:
iPhone
iPod
closed devices
walled garden of apps
complete
control
over
platform, content, and user
device philosophy
APPLE INC
APPLE INC
APPLE INC
APPLE INC
Google's response:
the google coders:
Despite all of the very interesting speculation over the last few months, we're not announcing a Gphone. However, we think what we are announcing -
the Open Handset Alliance and Android
- is more significant and ambitious than a single phone.
Andy Rubin, The Official Google Blog, 05 November 2007
Google Director of Mobile Platforms
http://googleblog.blogspot.com/2007/11/wheres-my-gphone.html
device philosophy
no control over
platform, content, and user
open garden of apps
open and free platform
the App Store
the official Android Market
based on Linux kernel
Steve Jobs riposte:
I think Android hurts them more than it helps them.
It’s just going to divide them
and people who want to be their partners.
Steve Jobs, NYTimes Interview, 15 January 2008
http://bits.blogs.nytimes.com/2008/01/15/the-passion-of-steve-jobs/
first mobile cell phone
Dr Martin Cooper, Motorolla
1992
1997 - Philips Ilium Synergy
Nokia 1011
first 2G phone
2001 - first 3G networks in Japan & South Korea
Second generation: 2G network [digital signal]
Third generation: 3G [packet switching, broadband speeds]
first iPhone
2001
the market
looking forward
battle of philosophies
closed
vendor control
open
user control
content
platform
platform
content
2007
Apple I
XEROX ALTO
MACINTOSH
1998 - iMac
the first Google homepage
'Just some words on paper...'
"Flash is a cross platform development tool. It is not Adobe's goal to help developers write the best iPhone, iPod and iPad apps. It is their goal to help developers write cross platform apps."
proprietary islands
vs
generative net
the battle
give away Android for free
make Android open source
allow independent app markets
total control over iOS
total control over app market
total control over developers
huge profit margin on each sale
small profit margin relying on long tail
millions of independent OS and app developers
brutal competition: Samsung, Motorolla, HTC, LG, Xiaomi, Huawei, ZTE, Meizu ...
only Apple developers can work on iOS
one hardware manufacturer: Apple
innovation cycles OODA loop
comfort or freedom?
CyanogenMod
>12 million active users
feedback loops / OODA loops
and innovation

themes
why mobile?
1983
First generation: analog signal
2008
2007
first Android phone
HTC Dream
vs
the two futures of the mobile net
flow of information
in the beginning was the
centralized vs distributed computing
no overarching design
distributed control
TCP/IP
open source
release often
the permanent beta
the chronic task of
sorting
the dynamic of decentralization
iPhone
APPLE Computers
1 April 1976
hand built by Steve Wozniak
December 1979
first personal computer with a mouse-driven GUI
Steve Jobs visits
Xerox PARC
, observes the
Xerox Alto
1984
9 January 2007
Apple reaches lowest point:
Microsoft investing $150 million in Apple


Steve Jobs ousted from Apple
1985
1997
Jobs is back
followed by a series of successful products
philosophy
Steve Jobs [on why Flash is not allowed in the Apple ecosystem]
core business
closed appliances tethered to closed ecosystem
Steve Jobs
Google Inc.
September 4, 1998
Larry Page
layout is simple because
Page and Brin didn't know HTML
looks at the number of links to a site
PageRank
until then search engines look for the number of times keywords appear on a page
open standards for mobile devices
5 November 2007
Open Handset Alliance
34 companies [hardware, OS, telco]
>1 billion Android devices in use
philosophy
core business
the product is connectivity
currently
84
first Android phone
HTC Dream
Steve Ballmer, CEO Microsoft
Android code released under Apache license
a
free software
license
estimated > 1 000,000 apps
Ice Cream Sandwich to be released on October 19 in Hong Kong
flow of information is key
Android today
the market
Apple
Google
thank you
1998
enabling
architecture
mainframe
ad-hoc
improvisation
release early
Steve Wozniak
Sergey Brin
the competition
the competition
Lycos
AltaVista
InfoSeek
Excite
Yahoo
September 2014
> 1 million activations per day
> 85% of global smartphone market
September 2014
+ a number of unofficial app markets
how to think the closed vs open clash:
remember John Boyd?
guess who has a
shorter OODA loop
iOS or Android?
the reaction
>>
the old question does not go away
>>
Dr Teodor Mitew
@tedmitew
tedmitew.com
free software
cyberlibertarians
think crowdsourcing
[2014]
remember Richard Stallman and the cyberlibertarians?
VS
Apache free software license
the market
Steve Jobs was right about Android fragmentation - for the wrong reasons
http://opensignal.com/reports/2014/android-fragmentation/
http://opensignal.com/reports/2014/android-fragmentation/
http://opensignal.com/reports/2014/android-fragmentation/
Given enough eyeballs, all bugs are shallow.

Release early. Release often.

The permanent beta.
Eric Raymond
The Cathedral and The Bazaar
Networked organisations out-compete all other forms of organisation, particularly the vertical, rigid, command-and-control bureaucracies… companies that do not or cannot follow this logic are outperformed and ultimately phased out by leaner, more flexible competitors.
Manuel Castells
Why networks matter
Full transcript