Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Apple iOS vs Google Android
Transcript of Apple iOS vs Google Android
Today we're introducing three revolutionary new products. Three things: a widescreen iPod with touch controls; a revolutionary mobile phone; a breakthrough internet communications device.
Are you getting it? These are not three separate devices!
We are calling it...iPhone!
Steve Jobs, iPhone premiere, 9 January 2007
Original ad slogan:
iPhone: Apple reinvents the phone
[The Apple iPhone is] a sterile Disney-fied walled garden surrounded by sharp-toothed lawyers.... I hate it.
Tim Bray, code guru, Android developer
The Future of The Internet and How to Stop It, p.59
Jonathan Zittrain 
vs Computing Device
The fundamental difference between a PC and an information appliance: the PC can run code from anywhere, written by anyone, while the information appliance remains tethered to its maker's desires, offering a more consistent and focused user experience at the expense of flexibility and innovation.
walled garden of apps
platform, content, and user
the google coders:
Despite all of the very interesting speculation over the last few months, we're not announcing a Gphone. However, we think what we are announcing -
the Open Handset Alliance and Android
- is more significant and ambitious than a single phone.
Andy Rubin, The Official Google Blog, 05 November 2007
Google Director of Mobile Platforms
no control over
platform, content, and user
open garden of apps
open and free platform
the App Store
the official Android Market
based on Linux kernel
Steve Jobs riposte:
I think Android hurts them more than it helps them.
It’s just going to divide them
and people who want to be their partners.
Steve Jobs, NYTimes Interview, 15 January 2008
first mobile cell phone
Dr Martin Cooper, Motorolla
1997 - Philips Ilium Synergy
first 2G phone
2001 - first 3G networks in Japan & South Korea
Second generation: 2G network [digital signal]
Third generation: 3G [packet switching, broadband speeds]
battle of philosophies
1998 - iMac
the first Google homepage
'Just some words on paper...'
"Flash is a cross platform development tool. It is not Adobe's goal to help developers write the best iPhone, iPod and iPad apps. It is their goal to help developers write cross platform apps."
give away Android for free
make Android open source
allow independent app markets
total control over iOS
total control over app market
total control over developers
huge profit margin on each sale
small profit margin relying on long tail
millions of independent OS and app developers
brutal competition: Samsung, Motorolla, HTC, LG, Xiaomi, Huawei, ZTE, Meizu ...
only Apple developers can work on iOS
one hardware manufacturer: Apple
innovation cycles OODA loop
comfort or freedom?
>12 million active users
feedback loops / OODA loops
First generation: analog signal
first Android phone
the two futures of the mobile net
flow of information
in the beginning was the
centralized vs distributed computing
no overarching design
the permanent beta
the chronic task of
the dynamic of decentralization
1 April 1976
hand built by Steve Wozniak
first personal computer with a mouse-driven GUI
Steve Jobs visits
, observes the
9 January 2007
Apple reaches lowest point:
Microsoft investing $150 million in Apple
Steve Jobs ousted from Apple
Jobs is back
followed by a series of successful products
Steve Jobs [on why Flash is not allowed in the Apple ecosystem]
closed appliances tethered to closed ecosystem
September 4, 1998
layout is simple because
Page and Brin didn't know HTML
looks at the number of links to a site
until then search engines look for the number of times keywords appear on a page
open standards for mobile devices
5 November 2007
Open Handset Alliance
34 companies [hardware, OS, telco]
>1 billion Android devices in use
the product is connectivity
first Android phone
Steve Ballmer, CEO Microsoft
Android code released under Apache license
estimated > 1 000,000 apps
Ice Cream Sandwich to be released on October 19 in Hong Kong
flow of information is key
> 1 million activations per day
> 85% of global smartphone market
+ a number of unofficial app markets
how to think the closed vs open clash:
remember John Boyd?
guess who has a
shorter OODA loop
iOS or Android?
the old question does not go away
Dr Teodor Mitew
remember Richard Stallman and the cyberlibertarians?
Apache free software license
Steve Jobs was right about Android fragmentation - for the wrong reasons
Given enough eyeballs, all bugs are shallow.
Release early. Release often.
The permanent beta.
The Cathedral and The Bazaar
Networked organisations out-compete all other forms of organisation, particularly the vertical, rigid, command-and-control bureaucracies… companies that do not or cannot follow this logic are outperformed and ultimately phased out by leaner, more flexible competitors.
Why networks matter