Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Image-based CMC MAPACA

Oct. 2012

joe trotta

on 13 November 2012

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Image-based CMC MAPACA

Representation as a process Reference Reception Production What does the actual language use look like?
How does it reflect the ‘lifeworlds’ of the language users depicted? What influence does the language have on the way we make sense of the text?
How does it affect our view or interpretation of the individuals/group that is depicted?
How does the ‘represented’ language affect actual usage? What choices are made in the way language is depicted?
What part does the language play in text production?
What are the practices and conventions that affect text production?
How does audience design fit into the picture? Joe Trotta
Gothenburg University SPL seminar, English section
Tuesday, Feb. 21, 2012 Notes & final remarks Taken together, ‘play’ and ‘game’ constitute a powerful linguistic icon. Every game in the social universe has its clearly defined rules of play. Conceptualizing reality and life as a game is a framework that fixes things, puts structure and system in place, gives one the comfort of order in a random, disorderly world... (Smitherman 2006: 68) (cc) image by anemoneprojectors on Flickr n00b, i @M $0 to+allY 9oING +0 H4xoR y00R 8Ox0r!

PH34r Me, 1 PWN y00!

P4Ul $LuT5 4T 6T4 Background &
Preliminaries Media as extensions of human faculties
Image-use as an extension of language. Understanding multimodality and multimodal utterances in CMC Themes & Questions "We've all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. Now, thanks to the Internet, we know this is not true." l50 lock lfg for enchant run, can summon, pst I 1 der if you got that 1
I wrote 2 U B 4
I sailed in the R K D A,
And sent by L N Moore.
He says he loves U 2 X S,
U R virtuous and Y’s,
In X L N C U X L
All others in his i’s. From An essay to Catherine Jay
by Charles Bombaugh(?), 1867(?) ? ? ? (cc) image by anemoneprojectors on Flickr We shape our tools and
thereafter our tools shape us.
-- Marshall McLuhan Image use in CMC through an SFL lens - emphasis on performativity & identity construction Multimodal utterances vs. typographic utterances 'Typographic' man 'Electronic' man McLuhan & going viral memes, internet memes Why communicate this way? Re+ pictogram Hieroglyphics Interpersonal &
Textual Dimensions Logic-: So leave your gf in the car darthgundam004: OOH SICK BURN
SecondStranger: Ouch baby. Very ouch.
profscam: SHOTS ******* FIRED!!! Lepoth: el oh el
Amuz3d2Derth: I laughed so hard I choked
Sham365: LOL } } Sign vehicles
for 'pwning' Review of
the text elements
in the KFC thread: turniptrader: THEY HAVE A SANDWICH USING CHICKEN AS BUNS. That is all. As an intensification and extension of the visual function, the phonetic alphabet diminishes the role of the other senses of sound and touch and taste in any literate culture. The fact that this does not happen in cultures such as the Chinese, which use nonphonetic scripts, enables them to retain a rich store of inclusive perception in depth of experience that tends to become eroded in civilized cultures of the phonetic alphabet. For the ideogram is an inclusive gestalt, not an analytic dissociation of senses and functions like phonetic writing. post that comment on the exchange posts that 'laugh' at the exchange ghostchild23:I hate going into KFC because the fat white trash take up so much room. Sign Vehicles for laughing: Sign Vehicles for appreciation of skill image elements in REPRESENTAMEN: the ‘sign vehicle’ (could be a combination of phonemes (/p3:rs/), a combination of letters (‘Peirce’), a picture, etc. OBJECT:
what the sign stands for; the referent (the denotation) INTERPRETANT:
NOT an interpreter but rather the sense made of the sign. SFL Basics Language as a means to encode/express our interpretation of the world as we experience it Language as a means to interact with
(or influence) others/The situated social relationships involved/'Audience design' & intended interpretive community Language use from the perspective of message organization which includes how the message is framed, what is highlighted, what isn't - how an 'utterance' positions itself in relation to an entire text Textual Dimension: 133+ & txtspk Gaming "Photoshop for Democracy"
(from Henry Jenkins' blog) Language & the Internet "All media are extensions of some human faculty- psychic or physical" (1967) "By phonemic transformation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds" (1988) "Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression." (1957) (the patron saint of the internet?)
The technology allows it
Playfulness & Creativity
Performances of (Individual) Linguistic Identity
Discourse conventions & Group Identity
‘The user is the content’ The representational
dimension of IB-CMC observations on three case studies MAPACA Conference Nov. 2, 2012 (Mcluhan 1964) L33+
txtspk ideogram Image-based online
communication: -- Robert Wilensky ... and don't forget netspeak's intentional typos: One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with. (1967) Comparison to
non-phomemic scripts Representational Dimension: Interpersonal Dimension: Essay to Miss Catharine Jay, by Charles C. Bombaugh (~1847) dominated by user-generated content - probably the first time unmonied individuals can mass produce art) web 2.o is perpetually 'beta' The Semiotic Angle -> RELEVANCE (cf topic shifts/multiple threads) and, of course, there are other, unique features that flout normal conventions, e.g. the cooperartive principle: (cf Crystal, 2001) teh; moar; liek; hai; pron; stoopid; ... and so on ... qwn3d/chown3d; ehlp protal; kewl/qool; ko; -> QUALITY
(cf spoofs, trolling, etc) -> QUANTITY
(cf lurking, spam, etc) -> MANNER (cf flaming & ‘metaflaming’) Sign vehicles
for 'pwning' Sign Vehicles for laughing: Sign Vehicles for appreciation of skill Framed interpersonally & intertextually as: Gaming Culture? Framed interpersonally & intertextually as: Internet subculture?
Sports accomplishment? Thank You for Your Attention! Review of the
the KFC thread Denotations and connotations?
Full transcript