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Transcript of Social Media
There has been a dramatic increase in it's use over the past 10 years.
Millions of people use it to share pictures, opinions, news articles and video's.
Millions of companies use it to communicate with their Stakeholders and create brand identities.
Social Media include blogs, Forums, Social Networking sites and comments on different pages.
What is Social Media?
What are the most popular sites?
A brief guide on why we use Social Media
The social media environment is growing and ever changing.
Individuals and companies need to be active on these sites in order to gain benefits from it.
Social networking can help you connect instantly with millions of people for very low cost.
There are many different sites that host different sizes and types of communities.
Businesses that do not feature on social media sites can seem very out-of-date.
900 Million estimated monthly visitors
310 Million estimated monthly visitors
255 Million estimated monthly visitors
100 Million estimated monthly visitors
Face-to-face communications are endangered
Cyberbullying and crimes against children.
Real-time information sharing via chats
Commonality of interests
Increased news-cycle speed
Need to ensure SM has a clear marketing strategy.
Additional resources to manage online presence.
Need to actively manage your social media presence on a daily basis to see benefits.
potential to attract risks
Reduced marketing costs
Increased traffic to your website & improved ranking on search engines
Greater customer engagement
Facebook - For Business Use
Time and resources - commitment
Seamless content is necessary
Bad reviews or complaints
Custom page design
Users can like, comment and share your products
Analytics can be used to monitor traffic to your page.
Facebook - For Personal Use
Idealistic view of people's lives
Things can be taken the wrong way
It's helpful in documenting your life
Features: Events, Groups, Messenger
LinkedIn - For Personal Use
Useful networking tool
Keeping in contact with people from school/ college/university
Privacy issues - anyone can see your profile
LinkedIn - For Business Use
Twitter - For Personal Use
Twitter limits posts to 140 characters so in-depth communication is limited
Addictive - time wasting.
A powerful tool for obtaining news
Keep up-to-date with things that interest you
Twitter - For Business Use
Access to a large market of potential employees.
Ability to send direct messages to potential employees.
Advertising the company to a large audience.
Viewing the connections and contacts of others.
Instagram - For Personal Use
Instagram - For Business Use
Content can be driven down very quickly in consumers feeds which makes organic growth difficult.
If you do not have compelling visual content then Instagram may not be appropriate.
Live information can be sent to your followers
Tweets are sent to all followers and not selected few.
Access to a very large number of people
People may not actually see your tweets if they have a lot of followers
Twitter isn't ideal for visual content
Requires time investment
Not all users are active.
Creative photography outlet
Personal branding tool
Idealistic view of others lives
Promotes vanity and jealousy
Creative method of advertising businesses - links to website
Can be intertwined with other social medium for more advanced presence.