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My Definition of Design

What is Design?
by

Ray-Ann Sebro

on 1 February 2013

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Transcript of My Definition of Design

Design is... Generating and Creating
Verbal Messages Strategic Planning Branding environments digital branding

global branding

corporate branding

social cause branding Political branding the illusion of colour in motion Identity and censorship Combined in a single image Visual representation of an idea It persuades informs motivates enhances organizes and conveys many levels of meaning influences behaviour Type driven image driven visual verbal synergy stretching beyond the ordinary to be original innovative and flexible structure and unity Design is a discipline quantified and scientifically evaluated
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