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Manchester United’s Strategies in the Stadium of Marketing:An International Perspective

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Yi Hu

on 22 September 2013

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Transcript of Manchester United’s Strategies in the Stadium of Marketing:An International Perspective

by Edward HU
Manchester United’s Strategies in the Stadium of Marketing:
An International Perspective

Introduction of Chinese football market

SWOT analysis
INTRODUCTION
What is the connection between Manchester United Football Club and MARKETING?

Communication & Consumer-oriented Marketing
CASE STUDY: ANALYSIS OF MANCHESTER UNITED IN THE CHINESE MARKET
What can we learn from Manchester United's marketing strategies?

Why do marketers need integrated marketing communication?
ANSWERS AND FURTHER QUESTIONS
WHY ARE TOP FOOTBALL CLUBS SO RICH?
Reflection on Kagawa Shinji’s participation in Manchester United

Manchester United's marketing strategies in the global market














There are a thousand Manchester Uniteds in a thousand people's eyes
HOW DOES MANCHESTER
UNITED BUILD UP ITS IMAGE
IN THE GLOBAL MARKET?
What does the Premier League mean?

The general business pattern of football clubs
business
activities
28%
broadcasting
32%
match
revenue
40%
PUBLIC IMAGE
dsfadf
Full transcript