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Think It Marketing Events

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by

sabrina ruiz

on 20 April 2016

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Transcript of Think It Marketing Events

Photos
Target Market
New Service Marketing Plan
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Think It Catering & Venue
:
we now offer our clients with our own spacious venue and catering services
The prime objective of TIME

Develop a culture within the Hospitality Program whilst promoting the importance of networking event in order to increase a large number of turnovers both from the students, industrialists and staffs.
SWOT Analysis
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Primary Target
George Brown students

Secondary Target
suppliers, vendors and other service providers

The major focus within the college will be all students enrolled under Hospitality and Tourism Program who aspire to enlarge their professional networks and pursue better career opportunities.
Think it Events, CHCA
Event Overview
Client
George Brown College - Centre for Hospitality and Culinary Arts (CHCA)
Event
CHCA Annual Networking Night

Company Overview
Founded by a group of event specialists and professionals
popularly known as TIME
It caters almost all sorts of needs for varied amount of events conducted in the City of Toronto
Shared a Photo
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Think It Marketing Events
New Think It Venue opening summer 2016!!

Focus
Survey
Conducted among the students, faculties and staffs

Purpose
provide support for the SWOT Analysis

Analyze the student participation of the event CHCA Annual Networking Night

Response rate
25 responses

Results

Experienced events’ team

Good response and personal attention

Excellent PR and market reach

Better customer knowledge

Use of digital expertise, event promotion and marketing

Strengths
Weaknesses
Inappropriate choice of venue

Small social follower base

Narrow corporate coverage and few industry involvement

Poor logistic arrangement

Low food quality

Opportunities
A platform for the prospective students to showcase their talents and expertise

Opportunity for the industries and employers to find the potential candidates

Increasing target market and institutional affiliations with different colleges and universities,
Threats
High market competition

Changes in certain event related laws inters of social host liabilities, alcohol handling, safety & security issues.

Drop of loonies in comparison to US dollars

Frequent union issues, strikes and shortage of laborers

Decreasing number of attendees and low turnover

Place

it is located in 106 Broadview Avenue, Toronto ON
Price
Service
Fee = $4K + (includes Pre/Post event planning, Onsite Management and
Marketing Promotion for the event)

Catering
(Seated Dinner)= $25 per person & Cash Bar

Logistic Expenses (Included in the package/ Sponsored)
AV/ Rentals, LCD Projector, Screen, TV & Laptop)

Promotion
Social Media

School newspapers

School ADs screens

School Students emails database

Classroom visit

GBC alumni website

Custom made flyers

Product
Venue and Catering services :

spacious place, great surrounding and rich interior, a rooftop space and with ample parking lot to accommodate the attendees.

It’s a historic building (125 years), situated in Queen St. East on the east end of Toronto

Catering includes seated dinner for $25 per person

projected to open up in the summer of 2016

Contingencies
thank you for listening!
problems and challenges likely to occur

Environmental and seasonal impacts

Short of labor

Short of food supplies

Subcontracting with suppliers

Outsourcing problems

Safety and security issues on site

Health and safety issues in terms of Social host liabilities, handling alcohol
Full transcript