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AAD 740, Unit 6: The Letter of Intent <delete>

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UK Arts Administration

on 18 November 2014

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Transcript of AAD 740, Unit 6: The Letter of Intent <delete>

Unit 6:
The Letter of Intent
1. How to Write an Effective Letter of Intent
2. Components of the LOI
3. Tips for Crafting a LOI
4. Using a Narrative Approach to Writing: Building Story Arc
The Introduction
The Organization Description
The Statement of Need
The Methodology
The Final Summary
What is the history and mission of your organization

Who are your clients?

Where do your clients live and where do you do your work?
Main characters
· Introduce characters and set location
· Build tension: the problem you have identified
· Climatic moment: your proposed solution and a sense of urgency
· Resolution: implemented solution (with the foundation’s investment)
· End of story (complete the arc)
Full transcript