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Rumor Theory & Social Media
Transcript of Rumor Theory & Social Media
Factors That Lead To The Spread Of Rumors
Improvised Group Behaviors
Three-Stage Rumor Process In Social Crisis
1) People go to traditional institutions, such as mainstream media.
2) Then turn to social networks (offline variety) to try and fill in the blanks.
3) Finally, they use collected information to “improvise news” to fill in gaps in mainstream media reports.
1. A piece of unverified information of uncertain origin usually spread by word of mouth.
2. Unverified information received from another; hearsay.
Anxiety + Ambiguity = Rumors
Information conveyed by rumor must be important to both sender and recipient.
More anxiety = more rumors
Two types of ambiguity:
Source Ambiguity and Content Ambiguity