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2018 AFP: Storytelling for ACTION

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Steven Screen

on 15 April 2018

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Transcript of 2018 AFP: Storytelling for ACTION

How To Report
She's in EVERY story
Completed stories in the past tense
Storytelling & Fundraising
Looked at how they told their stories, and
their story
Analyzed fundraising performance from 1,000's of nonprofits
Thank you!
[doh-ner] [fuh-teeg]
How To Ask well
Have a solvable problem
Ask the donor to solve the problem
Use a story to illustrate the problem...
... but the problem should not yet be solved
Things Donors Love, Ranked
2. Making the world a better place
1. Themselves
3. Your Organization
Please please please have a printed newsletter
Talking today about fundraising to all donors
A gift is different from a purchase
Talk some theory, show some examples
How to Let Your Donor Be The Hero
Write to her, about what she can do
At least 2-to-1 ratio of "you" to "we/us/our"
Talk about outcomes, not processes
Ask her to do something compelling, not to be your partner
Be specific, not conceptual
"Support the Uplifting Kids program"
will raise less than
"Help the kids"
"Be the difference for a refugee"
will raise less than
"Provide medical care for a refugee"
When you are Asking for support
Why? So your donor has a
powerful role
to play!
When you are Reporting to donors
Why? So your donor sees the
powerful impact of her role
How To Report
Your donor is in EVERY story
Completed stories in the past tense
Please please please have a printed newsletter
Focused on Orgs with
a built-in advantage
Let's acknowledge Asking this way is hard
"Vulnerability sounds like truth and feels like courage. Truth and courage aren't always comfortable, but they are never weakness."
Asking this way requires Vulnerability
Get to know the work of Brene Brown
"Through my research, I found that vulnerability is the glue that holds relationships together. It's the magic sauce."
Use stories, not statistics
Donors fund outcomes, not processes
Tell the "before" and the "after"
Net Revenue increased 53% in the first 6 months
Full transcript