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Online Presence, LinkedIn, Social Media Strategy
Transcript of Online Presence, LinkedIn, Social Media Strategy
what information about you is already online?
1. establish your shop window
keep active through status updates
Based on presentations by Elyssa Kroski and Sue Beckingham
what does your online presence consist of?
if you don't claim your online presence then someone else might...
what could an employer find out about you?
don't forget images
set up alerts
online reputation management
- Discover it
- Clean it up
- Restrict it by adjusting privacy settings
* Remove unflattering profile information
* Delete hastily written comments
* Request that unfavourable content on
others' sites be removed (photos, videos etc)
3. create your elevator pitch
2. link your other profiles
4. control privacy settings
5. engage in professional networks
channels to consider
professional portfolio tool (portfoliobox, dropr, squarespace, profolio etc.)
your shop window should be the core of your online presence
think about how you want the world to see you
"master" biog statement
save both of these statements and use in
all profile descriptions across all social networks
brief paragraph describing current
position and achievements
quick, one-sentence self-summary
- use sensible domain names
- use same username on all social media sites
- use same avatar/profile picture on all sites
- use same/similar biog across all sites
- cross-link your profiles across channels
- have a personality... but remain professional
Facebook profile tips
- use vanity URLs e.g.
- have your profile reflect your personality, but remember - we don't need to know everything
- balance the personal and the professional using
- create lists of friends such as family, friends, professional etc
- use these lists to control what status updates and photo albums people can see
Facebook and Privacy
Control who can see what profile information, including:
if people see tagged photos/videos of you
who can post to your wall
who can comment on your posts
who is allowed to see what contact info
& email addresses
Apps & websites
what kinds of information other people can share about your on their websites?
- your 'online CV'
- can help you find job opportunities
- can help you network with others in your field
- potential employers will expect to find you
- import and update your current CV
- link to your shop window and all social media
profiles in the "Websites" section
- make regular status updates and comments to
stay visible in network activity streams
- join groups, ask and respond to questions
- request recommendations
drive traffic to your shop window by posting links on Twitter, Facebook, LinkedIn
regularly monitor your personal brand through vanity searching
build your network through comments, recommendations, status updates, group membership etc.
update all profiles at the same time (i.e. new job, achievement)
keep an eye out for changes to
networks' privacy settings
BrandYourself was launched by Pete Kistler after he ran into a problem with his own name:
"He couldn't get an internship because he was getting mistaken for a drug dealer with the same name," said co-founder Patrick Ambron. "He couldn't even get calls back and found out that was the problem."
social media strategy
10 tips for getting the most out of
While developing your profile, keep it
Include a photo
Profiles with photos are more trusted than those without
Complete your whole profile
Use 'Edit Profile' to add information, and 'Improve Your Profile' for suggestions
Don't forget to add links to your blog / portfolio / Twitter / Pinterest etc.
Think about key search words employers would use if they were:
in your field
looking for graduates, interns or students for work placements
Edit your headline
your headline will default to your current job title...
...but this can be edited to include further information and keywords
Customise your public profile URL
by default, your profile URL will have random numbers
customise this to have your full name, then add to:
your email signature
your bios on other sites
Add relevant skills to your profile
this makes it easy for connections to public endorse your skills and expertise
Ask for recommendations
ask people you have worked for to give you a recommendation
if you are in a position to recommend somebody who has worked for you then do so
connect with colleagues, recruiters and other professionals you have met
search by name, company, school,
email contacts or group members
develop relevant 2nd and 3rd degree connections
Join groups and talk to people
engage in discussion
share useful resources, links and articles etc.
request to connect with new people
ask and answer questions
also check out:
Social Media Strategy
to develop your
and add examples of your work