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Woodbound Sales and Marketing

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by

Megan Rechin

on 16 April 2013

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Transcript of Woodbound Sales and Marketing

Last 2 Quarters Overview Integrate online reservation system
Create brand and marketing materials
Begin sales calls and Franklin Pierce relationship October December Wedding show marketing
Sponsor dinners for chambers
Coupons for promotions and sales New Year's Eve event
Email blasts to 350 person mailing list
NH Wedding Magazine ad and promotion November Host Rindge Chamber Annual Gala
Create new dinner specials (marketing materials and campaigns)
Attend wedding show for upcoming summer weddings January Valentine's Day dinner promotion
Invite to CHS family for summer stays
Build marketing and sales plan for summer February New sales pieces created
New restaurant special and restaurant hours
Easter promotion, dinner and raffle March budget with new investment 3rd Quarter 2013 Sales Action Plan Sales Action Plan
3rd Quarter 2013 4th Quarter 2013 Sales Action Plan 4th Quarter 2013
Sales Action Plan 1st Quarter 2014
Sales Action Plan 1st Quarter 2014 Sales Action Plan 2nd Quarter 2014
Sales Action Plan 2nd Quarter 2014 Sales Action Plan 3rd Quarter 2014
Sales Action Plan 4th Quarter 2014
Sales Action Plan 3rd Quarter 2014 Sales Action Plan 4th Quarter 2014 Sales Action Plan restaurant restaurant marketing
&
communications
2013-2014 digital print social media local Monthly newsletter with rewards club with coupons and deals (free with coupon deductions ~$10,000 value)
Sponsor restaurant weeks in new hampshire ($10,000)
Pay per click campaign ($8,000)
Updated special restaurant sub-website ($3,000)
Advertise on newhampshire.com, portsmouthnh.com, parentingnh.com, goodeatsnh.com, etc. ($25,000)
Member of New Hampshire Lodging and Restaurant Association ($1,000) Total: $57,000 Weekly ads for specials, hours and coupons in papers including: Monadnock Ledger, Concord Monitor, Union Leader, Keene Sentinel, Laconia Daily, Nashua Telegraph, etc. ($20,000)
Magazine ads in: Taste of the Seacoast, New Hampshire Magazine, Food and Wine, Manchester Dining Guide, Farm to Restaurant Connection, etc. ($20,000) Total: $40,000 Facebook Ads ($2,000)
Create Youtube video commercial ($2,000)
Coupons across all social media platforms ($2,000)
Setup Blog and Manage ($2,000 -- photography)
Give restaurant own identity (Trip Advisor, Yelp...)
Pinterest Giveaways with photos of food (free) Total: $8,000 Total: $5,500 Rindge/Keene
Email recruitment for return customers (free)
Boston
Ads for weekend giveaways & dinners on sites like: Opentable.com, Lonelyplanet.com ($1500)
Ad in Boston newspapers with menu 4x per year ($3,000)
Ad on New Hampshire food blog & article ($750 & free if invited) Total: $110,500 hotel marketing
&
communications
2013-2014 digital print social media local Advertise on NH Travel websites: Yankee Magazine, TravelNewEngland.com, VisitNewEngland, Discover New England etc. ($5,000)
Release press articles via Hotel Marketing Strategies (free)
Pay per click campaign/SEO optimization ($5,000)
New website for hotel ($5,000)
Advertise on newhampshire.com, portsmouthnh.com, parentingnh.com, etc. ($10,000)
Youtube promotional videos for each season ($2,000) Total: $27,000 Ads in Yankee Magazine, Go New England, Travel and Leisure, The Heart of New England etc. ($10,000)
Weekly ads for special rates in papers including: Monadnock Ledger, Concord Monitor, Union Leader, Keene Sentinel, Laconia Daily, Nashua Telegraph, etc. ($20,000)
New brochures, flyers, trifolds and other printed sales pieces ($15,000) Total: $45,000 Facebook Ads ($2,000)
Create Youtube video commercial ($2,000)
Coupons across all social media platforms ($2,000)
Setup Blog and Manage ($2,000 -- photography
Pinterest Giveaways with photos of beach, activities and rooms (free) Total: $8,000 Total: $6,200 Rindge/Keene
Flyers around holidays for families coming into town ($500)
Boston
Ads for weekend giveaways on sites like: Opentable.com, Lonelyplanet.com ($1500)
Ad in Boston newspapers/websites 4x per year ($3,000)
Radio ad for weekend getaway rustic resort ($1200 & free if there is a giveaway) Total: $86,200 hotel events event marketing
&
communications
2013-2014 summer fall winter spring Beach Drive In
Tough Mudder/Obstacle Races
Training Camps
Ropes Courses
Kayaking Competition
Family Reunions
Fourth of July Foliage Party
Halloween Party
Craft Fair
Harvest Festival
Thanksgiving Snowmobile courses
Cross country skiing
Christmas/Holiday Festival
Ice skating
Ice Cold Star Gazing Flower hike
May Day or Cinco De Mayo
Restaurant Week Total: $28,000 All sales and marketing pieces for these events:
$15,000 All sales and marketing pieces for these events:
$6,000 All sales and marketing pieces for these events:
$5,000 All sales and marketing pieces for these events:
$2,000 weddings wedding marketing
&
communications
2013-2014 Total: $20,000 New England Wedding Magazine
Wedding show presentation materials
Email Blasts and Tasting Invites
Southern New England Wedding Mag
Wedding Style New England
Green Wedding Shoes Article/Ad
Real New England Weddings (Boston) going into the future sales marketing & This Sales & Marketing Plan touches all market segments and will improve revenue results in sleeping rooms, meetings, banquets, restaurant, and bar sales. THE END Total Budget: $338,500
Full transcript