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MERCADONA

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by

Udane Ibarzabal

on 12 November 2014

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Transcript of MERCADONA

Balance Sheet
ASSETS
LIABILITEIS
EQUITY
Current assets
I+I
Fixed assets
Short-term
liabilites
Long-term
liabilities
EQUITY
Workers
Atchukiruwei
Ajasamalaja
Pishdkesd
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Origins
Juan Roig
Juan Roig
Hortensia María
Herrero Chacón
Fernando
Roig
Rafael
Gómez
Gómez
Hortensia

Amparo
Juana
Carolina
1.411 supermarkets
46 provinces
MERCAT + DONA
1977
Valencia
Evolution
KEY TO
SUCCESS

Customers
Employees
Suppliers
Employees = feel comfortable (happy) = better performance = MORE MONEY
The employees have very high salaries


They feel comfortable working in
Mercadona- ABSENTISM

Human resources development


is the best paid of the sector
BETWEEN
1.050 and 1.070





IN CONCLUSION:

• The full benefit of Mercadona in 2012: 710 millions

• The company has become a benchmark for a country which tries to urgently to rewrite the rules of their economy

STABILITY
&
DEMAND
15 regions
Spanish Distribution Company from Valencia
14 %
1977
Meet commerce grocery store
8 grocery stores with the same strategy of “low prices”
1981
80's
Women’s massive incorporation to work
Distribution sector increased

Modernization
Exploring other management versions
great part of the supermarket’s shareholding

results were not profitable
NEW STRATEGY
in 1993: make valuable all groups involved in the company
SUCCESS = advertising + extremely low prices
But:

Want they want and need


Now: how do they think?
Listen to customers
Customer service


• CUSTOMERS ARE
THE FOCUS
OF DAILY WORK


Opening new shops

Launching new products
MERCADONA DEPEPENS ON THEM
they try to earn their trust and loyalty
• They
do not need advertising

of their products
• It
keeps the price
of their products regardless of the demand for the product




MAXIMUM BENEFIT OF THE PRODUCT IN GENERAL
CUSTOMERS
ROIG:

“A LOS POBRES LES GUSTA COMPRAR BARATO Y A LOS RICOS AHORRAR CUANDO COMPRAN”
1993
Receive an appropriate
WORK
training
Its workforce
It is the most important element to create a company.

In Mercadona’s case, there stand out four points that make its development and maintenance very positive.
Development and expansion:
2014
2015
New openings in
The Basque Country
This means
Enough solvency
Benefits
International
expansion
2011
The idea of international extension had to wait, because, firstly he wanted to achieve another goal:

• To reduce the prices of the daily shopping.


Other relevant figures are:
• Rise in sales in the constant surface
+2%
• Sales volume which increased
+6%



If Mercadona continues this way during the next years, it will be possible to find the supermarket in other countries.
2012
achieved
Positive consequences in EBITDA
THE CAPITAL
The confidence of the customers

The work done by every component
The suppliers’ commitment
The good reception in the society
Deloitte, S.L.
Datum @2012
Not strong global presence
Strength
Weakness
CAPITAL
15,921
RETAINED EARNINGS
2,494,870
The company shows a strong STABLE STRUCTURE

Half of its assets are not current
2,941,782
Stock
571,769
Suppliers: 2.170.701
Creditors and administrative debt : 619.684
Personal: 217.286


Total
long-term debt
3,039,655
Amortization
375,755
Depreciation
6,580
NET INCOME
508,441
Liquidity
2,602,634
Largest supermarket chain and food distributor in Spain



Good brand equity



Strong food delivery channels including online

Strong
quality control checks
to ensure freshness and cleanliness
The company has a
strong workforce
of over 70,000 people
Limited brand recall outside Spain
Full transcript