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Transcript of MERCADONA
MERCAT + DONA
Employees = feel comfortable (happy) = better performance = MORE MONEY
The employees have very high salaries
They feel comfortable working in
Human resources development
is the best paid of the sector
1.050 and 1.070
• The full benefit of Mercadona in 2012: 710 millions
• The company has become a benchmark for a country which tries to urgently to rewrite the rules of their economy
Spanish Distribution Company from Valencia
Meet commerce grocery store
8 grocery stores with the same strategy of “low prices”
Women’s massive incorporation to work
Distribution sector increased
Exploring other management versions
great part of the supermarket’s shareholding
results were not profitable
in 1993: make valuable all groups involved in the company
SUCCESS = advertising + extremely low prices
Want they want and need
Now: how do they think?
Listen to customers
• CUSTOMERS ARE
OF DAILY WORK
Opening new shops
Launching new products
MERCADONA DEPEPENS ON THEM
they try to earn their trust and loyalty
do not need advertising
of their products
keeps the price
of their products regardless of the demand for the product
MAXIMUM BENEFIT OF THE PRODUCT IN GENERAL
“A LOS POBRES LES GUSTA COMPRAR BARATO Y A LOS RICOS AHORRAR CUANDO COMPRAN”
Receive an appropriate
It is the most important element to create a company.
In Mercadona’s case, there stand out four points that make its development and maintenance very positive.
Development and expansion:
New openings in
The Basque Country
The idea of international extension had to wait, because, firstly he wanted to achieve another goal:
• To reduce the prices of the daily shopping.
Other relevant figures are:
• Rise in sales in the constant surface
• Sales volume which increased
If Mercadona continues this way during the next years, it will be possible to find the supermarket in other countries.
Positive consequences in EBITDA
The confidence of the customers
The work done by every component
The suppliers’ commitment
The good reception in the society
Not strong global presence
The company shows a strong STABLE STRUCTURE
Half of its assets are not current
Creditors and administrative debt : 619.684
Largest supermarket chain and food distributor in Spain
Good brand equity
Strong food delivery channels including online
quality control checks
to ensure freshness and cleanliness
The company has a
of over 70,000 people
Limited brand recall outside Spain