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liu sophie

on 8 October 2015

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Transcript of HARRY POTTER

Producer strategies and merchandise concepts in the
Harry Potter Universe

The Movies

Conclusion & Discussion
1.) Harry Potter and the Philosopher's Stone (2001)
2.) Harry Potter and the Chamber of Secret's (2002)
3.) Harry Potter and the Prisoner of Azkaban (2004)
4.) Harry Potter and the Goblet of Fire (2005)
5.) Harry Potter and the Order of the Phoenix (2007)
6.) Harry Potter and the Half-Blood Prince (2009)
- Chris Columbus, Movies 1 & 2
- Alfonso Cuarón, Movie 3
- Mike Newell, Movie 4
- David Yates, Movies 5, 6, 7.1 & 7.2
Did their strategy work?
Dinner at Hogwarts
What concept is related to Harry Potter producer strategy?
cross media marketing
cross media
Basically, cross media is a concept designed for use in more than one medium platform.
Definition: use the strength of old media to create a bridge to new media in shared content universe.
As for Harry Potter cross:
novel movies visual reality /online games
real world games/ amusement park
fan fiction
The Real World
Game & Visual Reality
- Quidditch

- Amusement park

- Fan fiction

- Dining at Hogwarts

Harry Potter more REAL?
Media strategy is a matter of course and a way to handle the market demands of content for multiple platforms .

The production units were cross media but the "customers" were not naturally.


Hana, Janice, Menghan, Nanna & Xiaosong

Harry Potter Video Games
- More than 300 teams world wide
The Visual Reality of Harry Potter Scenes
Creating a narrative universe that unfolds across platforms requires a close cooperation between production departments
Therefore, the concept of cross media has to be included from the beginning, letting it become a part of the DNA of a story.
Amusement park
The splitting of the last Book
7.) Harry Potter and the Deathly Hollows: Part 1 (2010)
New Movies...
"Fantastic Beasts and Where to Find Them"
8.) Harry Potter and the Deathly Hollows: Part 2 (2011)

What role are they playing?
Visual Reality
LEGO games
Video games
Official source

J.K Rowling

Online 2012 - a year after the last movie came out.

Released: Nov. 18, 2016
Starring: Eddie Redmayne, Colin Farrell
Opening date: June 18th 2010

from Nele Simons Beyond the text: Producing cross- and transmedia fiction in Flanders
Analysis model
Model for expanded television text (Askwith 2007)
How the Fictional World becomes so Real?
LEGO game__build your own Harry Potter World

Video Game__control the characters and live their life

Visual Reality__experience Hogwarts
Cross media strategy comes to


In Denmark:
Harry Potter Festival In Odense
from 14th to the 17th of october
Full transcript