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Havas Events Prague Credentials

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Eva Šusteková

on 10 October 2016

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Transcript of Havas Events Prague Credentials






CREATIVE EVENT IDEA ©
HAVAS HEADQUARTERS PRAGUE EXPO 58 - THE Place for your event
CREATIVE EVENT IDEA (CEI) ©
OUR WORK BY OBJECTIVES
CELEBRATING ...
BUSINESS BOOSTING ...
ENGAGING ...
MOTIVATING ...
NETWORKING ....
OUR VISION...
CLIENT: Musée Grévin Prague
EVENT: Grand Opening and Press
Conference
CLIENT: Hard Rock Cafe Prague
EVENT: Grand Opening and Press Conference
Is to Create
Meaningful Experiences

That Connect People to Brands
and
Motivate Actions
STRATEGIC CONSULTING
Beyond design and delivery of meetings, events and congresses

We help clients re-design the approach to their audiences by using the Creative Event Idea and by offering strategic consulting in these specific areas:

1.
Asset Development
2.
Brand Enhancement
3.
Content and Communication
4.
Engagement Strategies
5.
Experience Management
1. Asset Development
OUR EVENTS STRATEGY
1.
PROVIDE INSIGHTS
2.
DESIGN STRATEGY
3.
CREATIVE EVENT IDEA
DEVELOPMENT
4.
OPERATIONAL EXCELLENCE
2. Brand Enhancement
OUR TAILORED EVENTS
include the following activities:

Objective Setting and
CREATIVE EVENT IDEA
development
Marketing, Communication, Social Media and PR Services
Delegate Management & Technology
Event Logistics & Meeting Planning
KPI Measurement & Evaluation
Administrative Support

Latest research + local insights = development of events, congresses and communication strategies that help clients enter
new markets
and enable
profitable growth

From tailored Europe-wide activation roadshows for
to grand opening events for



or Musée Grévin - we have the ultimate expertise to
make your events rock!
Our
CREATIVE EVENT IDEAS
are a gateway to your organisation’s presence and differentiation.

From innovative product launch strategies to year-long campaigns, we’ve been working with brands to boost their business locally or internationally, push messages, activate target audiences and cut through the noise.  
3. Content and Communication
4. Engagement Strategies
5. Experience Management
Our content, communication and marketing experts will help you ensure that your key messages consistently have maximum possible impact. 

Whether motivating employees through inspiring internal campaigns or telling a story to explain complex ideas to the public in a simple way, we’ll design tailor-made communication strategies to make sure that you effectively convey your message and reach your audience in an inspiring way.
Using advocacy and loyalty development expertise, our experts can help your organization to inspire collaborative innovation, build consensus and reinforce relationships with stakeholders.

We’re currently working with a number of organizations to build support for their issues in a positive way and reinforce relationships with stakeholders and the media. 
Our creative experts can design your long-term strategy for face-to-face, hybrid and digital experiences. We will make sure that you build a community and influence behavior of your stakeholders.

From the full management of a company’s live engagement strategy and event portfolio to strategic consulting for a specific challenge, we make sure that each event counts – meeting your business objectives and improving your
ROI

DESCRIPTION:
Grand opening of a new rock club in the Prague city center

SOLUTION:
Red carpet celebrity event, stylish rock ambience, rock costumes and looks, concerts of rock bands, shows, food and drinks

Wenceslas Square, Prague city center

Strong
digital activation
on social media, ATL campaign - radio spots and bigboards

RESULTS:
300 guests, 190
media articles, photo editorials and online features
CLIENT: Barrock Prague
EVENT: Grand Opening of a New Rock Club
CLIENT: Komerční banka Société Générale Group
EVENT: Celebration of business achievement
of the leading bank in the Czech Republic
CLIENT: Telefónica O2 Czech & Slovak Republic
EVENT: Gala Event and brand launch for the main
telecommunication provider
CLIENT: Municipality of Prague
EVENT: Brussels Dream – Grand Summer Party - 50 years
celebration of the legendary Brussels Expo
Pavillion, landmark of the Czech Architecture
RESULTS
Overall numbers in 8 years:

77 festivals

18 countries

7 774 413 visitors

850 000 ambassadors

168 643 drinks sold
CLIENT: Brown-Forman
EVENT: Jack Daniel's Experience music
festival tour 2007 - 2016
CLIENT: Google
EVENT: All_Apps Event
CLIENT: Google
EVENT: The Influencers Learning
CLIENT: LG
EVENT: Press Conference on Ice
DESCRIPTION:
Press conference for top lifestyle journalists

SOLUTION:
Handover of a financial check to Tereza Maxová and her foundation

RESULTS:

50 participants & 130 media outputs
CLIENT: ORIFLAME
EVENT: Press Conference
We organize all possible types of key events such as

Launch events
Grand Openings
VIP events
Cultural and Sporting events
Conferences, Roadshows
Team building events
Educational programs
Press conferences, Round tables
Celebrations and Anniversaries
And more...
SUMMARY - FULL SERVICE
DESCRIPTION
: Opening of the world known wax figures Musée Grévin in Prague

SOLUTION:
Press conference, museum tour and launch with celebrities and journalists. Digital activation.

Top local celebrities managed on site: Aňa Geislerová, Helena Vondráčková, Roman Šebrle, Jolana Voldánová, Lucie Bílá, Leoš Mareš.

RESULTS:
500 participants, 220 media articles, photo editorials and online features.

DESCRIPTION:
Grand Opening ceremony of the famous club restaurant Hard Rock Cafe

SOLUTION:
Celebrities management, complete event plan and execution, PR campaign
„Hard Hat Tour“ – media pre-opening press trip to the Hard Rock Café

RESULTS:
260 articles, 51 850 000 gross reach, 800 participants
DESCRIPTION:
Tribute to CEO contribution to the bank's success

„My Work. My bank.“ evening concept consistent with the communication campaign of the bank

SOLUTION:
Creation of 4 different „worlds“ with a related program where the bank plays an active role: Business world, Art world, Music world, Sports world

RESULTS:
900 guests, National Gallery of Art, Prague

DESCRIPTION:
Gala event for VIP corporate clients, businessmen and members of government office
in the Czech and Slovak Republic.
New brand launch of O2 Teléfonica on both markets.

SOLUTION:
launch event in historical and attractive locations in both cities, presentation delivery, entertaining experience, firework

RESULTS:
Prague - 1200 guests
Bratislava - 1000 guests

DESCRIPTION:
Commemoration of the 50th Anniversary of the Expo 58 building as a cultural and artistic landmark of the 20th century

SOLUTION:
Cosmic Brussels-style fashion show, live music from the fifties and sixties, a retrospective of 1958, historical cars exhibition
Authentic spirit tasting experience

RESULTS:
450 guests

DESCRIPTION:
Happening on the main street in the Prague city center on 17th November when the Velvet Revolution started
For general public, families with children, lovers of freedom and humor. Auspices of the Prague City Hall and the mayor of Prague MUDr. Pavel Bém

SOLUTION:
Public run and competition, concerts, special contemporary decoration of all shop windows

RESULTS:
1500 runners, 350 media outputs in TV, Radio and press
DESCRIPTION:
Format of opinion influencers meeting

SOLUTION:
Regular meetings of Google representatives, Google opinion influencers, supporters and opponents from public affairs discuss current issues

RESULTS:
Attendance of 50 guests from public affair (hand picked)

DESCRIPTION:
Introduction of Google applications, gadgets and other features to lifestyle journalists

SOLUTION:
Showcase of Google services and products, interactive presentation of all user applications.
Fancy attractive location, Prague

RESULTS:
60 journalists & 138 online and press outputs


events
CREATIVELY ALIGNED
with brand message of the client
dedicated creative team
brainstorms the concept of each event
A
variety of
creative
concepts
for the client to choose from
Actions, visuals and digital tools convey the message - before, during and after the event
The creative concept is reflected in
every detail
of the event




DESCRIPTION:
European wide brand activation road show using the special largest promo truck in Europe

A branded unit set up in a variety of music events, festivals or in city centers across Europe. A neutrally themed structure is
complemented with removable components such as Truck with trailer, BBQ, Music stage VIP tent, Mellowing and Sitting area.


SOLUTION:
Creation of a unique environment in which consumers connect with the brand from an emotional perspective: a large convertible promo truck with fun activities which allows to create the Jack Daniel's town.

Digital activation
of the audiences through SoMe before, during and after the festival.

Consumers are engaged with the brand in a relaxing and funny way.





DESCRIPTION:
First press conference in Europe organized at an Ice hockey stadium

SOLUTION:
Stadium of the most famous hockey club in CR: Sparta
Journalists dressed in hockey outfits

RESULTS:
50 journalists
more than 70 media outputs including TV and major dailies





CLIENT: Municipality of Prague
EVENT: 20 Years of Freedom Celebration
„What We Would Be Running For, if It Never Happened“
MEDIALIZING ....
At Havas Events we believe
magic
happens when people meet each other face to face.

We have been bringing
people and brands together
through meetings, events, congresses and parties since the year 2000.

Thanks to our innovative approach to events we are increasing brand awareness, channeling digital traffic and
driving clients to success
.

Jack Daniel's
BarRock
HardRockCafe
Full transcript