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BMC & innovative forretningsmodeller DK

intro-tool-innocases-user empathy

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Transcript of BMC & innovative forretningsmodeller DK

Business Model Canvas
&
Innovative forretningsmodeller
hvem er vores kunder?
hvad er deres behov?
hvad tilbyder vi kunderne?
hvilken værdi skaber vi?

hvad værdsætter kunderne?
hvordan når vi vores kunder?
hvordan leverer vi til dem?
hvad er jeres relation til kunden?

personlig?
www?
???
hvad/hvordan betaler kunderne for?

hvor tjener i pengene?
hvad er jeres nøgle-ressourcer?
materiel?
personer?
??
hvilke aktiviteter gør I?
hvordan bruger I ressourcerne?

hvilke partnerskaber har I?
hvem er I afhængige af? og vice versa
hvor/hvordan bruger I penge?
COST STRUCTURE
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
REVENUE STREAMS
CUSTOMER RELATIONSHIPS
CHANNELS
VALUE PROPOSITION
CUSTOMER SEGMENTS
customer
relationships
customer
segments
revenue
streams
key resources
key partners
key activities
channels
value
propositions
cost structure
BUSINESS MODEL CANVAS
"enhver virksomhed kan beskrives med 9 blocks"
ACTIVITY:
sketch your BM!
Timeframe: 30 minutes!
ACTIVITY:
Timeframe: 30 minutes!
watering hole
business model


et værktøj til at beskrive og prototype din forretning

et værktøj til at sikre konkurrencemæssig fordel
Definition:
forretningsmodellen beskriver hvordan en virksomhed skaber og leverer værdi til kunderne
produkt/service
innovation
vs.
Business Model Innovation!
din BM
den PERFEKTE
Business Model
Traditionel innovation:
mulige forretningsmodeller
eksempler
Bait & Hook
Freemium
Connection
platform
ACTIVITY:
Timeframe: 30 minutes!
Alternative Business Models !
ACTIVITY:
Timeframe: 45 minutes!
The PERFECT Business Model
Economic Logic:
Selling one product at a loss or at a very low margin
to enable selling volumes of another higher margin product.
Economic Logic:
Giving away a basic version of your product to the majority of users
while offering one or more Premium versions to paying users.
Economic Logic:
Connecting two or more groups of either buyers or vendors
of a certian product/service at a small transaction fee per interaction.
One-time transaction:
Continuous transactions:
YOU
YOUR
CUSTOMER
Need:
Very good
shave !
Razor
handle...
Blades !
Segment:
Males,
16-99 years
Retail
stores
WW
Patented
lock
mechanism
Brand
value
YOU
CUSTOMER group 1
CUSTOMER
group 2
Segment:
Consumers
w. internet
connection
Need:
Free VoIP
Segment:
Businesses
Need:
Advanced
VoIP, e.g.
video conf.
Free VoIP
Internet +
software
install
Video conf.,
Screen
sharing,
security, etc.
YOU
CUSTOMER group 3
CUSTOMER group 1
CUSTOMER group 2
Segment:
Consumers
age 8-70
Segment:
Businesses
Need:
An online
meeting
place
Need:
Effective
advertising
Social media
platform
Consumer
behavior
knowledge
one-to-one
market com-
munication
Platform
development
+ mainte-
nance
Maintaining
software +
network
Marketing
communi-
cation
Retail
partnership
management
- Map out the BM of your enterprise idea

- 9 elements + value flows in 30 minutes !

- Move fast, this is only the 1st iteration !


TIPS:
- use sticky-notes
- use pictures - icons - draw!
- use colors
Product
A
Product
B
Home
Depot
Segment:
Male
30-50
Need:
Holes in
concrete
Revenue
type:
One-off
Production
facilities
R&D
Tooling
metal
R&D
Production
facilities
Find more resources at:
www.businessmodelgeneration.com
innovative forretningsmodeller
"Access over ownership"
Udsigt til isbjerge ville jeg gerne betale mere for...

R.I.P Stage Gates
vs.
industrielle paradigme
digitale paradigme & lean startup
Hack Us! @ Google
Mamie Rheingold, Program Manager Innovation
=
32 prototypes
40+ concepts
1 patent
fra 19 år til 9 måneder (eller mindre)
Ask yourself:
?
is my BM delivering REAL value?

is my BM solving a REAL problem?

is my BM scalable?
jeres forretningsmodel
Martin
"ideation & innovation process exellence"
Denmark, Ireland, Jordan, India, Malaysia, Sinagapore, Norway
entrepreneur
business development engineer
master of management
ideation-ninja!
co-founder
BMC er:

1: start with defining the problem you want to solve
2: develop your idea
3: BMC
4: PIVOT!
hit series
hit actor
hit producer
(se7en, fight club etc.)
den nye æra
crowd-funding
48 hours
by Alexander Osterwalder & Co.
Find more resources at:
www.businessmodelgeneration.com
Chuck Norris!
you
BIG data @ netflix

= disruption^2
Innovation Lab´s network:
hvorfor fejler virksomheder?
#1:
svag forretningsmodel
Martin Schorling Overgård

martin@sputnik5.com

www.sputnik5.com
www.innovationlab.dk
let's connect!
trends i forretningsmodeller
har digitaliseringen effekt på DanSand?


hvad kan I låne fra de andre forretningsmodeller?
Business Model Canvas
forretningsmodellens DNA
Produktudv. &
Lean Startup

byg det tidligt, byg det hurtigt!
opsæt målepunkter: hvad afgør om det bliver en succes?
lær af dataene
hvem er kunden/kunderne til hydrosand?
?
kortlæg nuværende BM
forretningsmodel for HydroSand
hvad kan HydroSand bruges til?

hvor kan det anvendes?
hvem er kunderne?


hvad er deres behov?

agenda <1200
intro til Business Model Canvas (BMC)

nuværende BMC for DanSand

Innovative forretningsmodeller

BMC for "HydroSand": med kunden i fokus
intro til "User Empathy map"
tag noter for DanSand
brainstorm
nye partnere?

Apple?


LEGO?


NASA?


MAERSK?
andre ressourcer?

Hvad hvis DanSand ikke havde
adgang til sand?
?
nye kunder:


Militæret


Plejehjem


Bil-industrien
hvad hvis I kun kunne levere via WWW?
check-in
hvad er dine personlige forventninger til idag?

skriv ned på post-it
Full transcript