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KCI Philanthropic Trends 2017 - AHP - FINAL

by

Paul Koreen

on 6 September 2018

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Transcript of KCI Philanthropic Trends 2017 - AHP - FINAL

.
01
RETENTION
02
ACQUISITION
BUSINESS INTELLIGENCE
04
INTEGRATION
COLLABORATION
06
LEADERSHIP
PHILANTHROPIC
INNOVATION
INVESTMENT
INCREMENTALISM
STAYING
AHEAD
OF THE CURVE
TRENDS 2017
PHILANTHROPIC
TRENDS 2017
03
05
ON AVERAGE, LESS THAN HALF OF DONORS ARE BACK NEXT YEAR.
01.RETENTION
SMALL IMPROVEMENTS GIVE MAJOR IMPACT.
01.RETENTION
MAPPING THE DONOR EXPERIENCE.
01.RETENTION
TELL THEM WHAT THEY WANT TO HEAR!
01.RETENTION
OVERCOME YOUR FEAR OF PEER-TO-PEER.
02.ACQUISITION
LOOK FOR OPPORTUNITIES TO CONNECT WHEN PROVIDING VALUE...
02.ACQUISITION
...OR MAKING A LASTING IMPRESSION.
02.ACQUISITION
SERVICE IS THE NEW SELLING.
02.ACQUISITION
LET DONORS DO WHAT THEY'RE ALREADY DOING.
02.ACQUISITION
MOVING DASHBOARDS BEYOND 'MONITORING' TO 'ANALYZING'...AND THEN DRIVING STRATEGY.
DASHBOARDS ARE FOR DONORS TOO!
IF TECHNOLOGY INVESTMENTS ARE EPISODIC, SATISFACTION WITH THEM WILL BE TOO.
DONOR'S NEEDS DRIVE CONTENT, MEDIA...
04.INTEGRATION
THE COLLABORATION CONTINUUM.
05.COLLABORATION
NATURAL 'STARTING POINTS' FOR CONSIDERING DEEPER COLLABORATION.
...BUT THE 'LEADERSHIP
DEVELOPMENT
DEFICIT' IS MORE IMPORTANT TO ADDRESS THAN EVER.
06.LEADERSHIP
4 KEYS TO CONNECTING TALENT DEVELOPMENT GOALS TO ORGANIZATIONAL GOALS.
06.LEADERSHIP
03.BUSINESS INTELLIGENCE
03.BUSINESS INTELLIGENCE
03.BUSINESS INTELLIGENCE
...TO REACH THE 'OMNI-CHANNEL NIRVANA'.
04.INTEGRATION
00
BACKDROP
00.BACKDROP
00.BACKDROP
00.BACKDROP
00.BACKDROP
CDN PHILANTHROPY TODAY
Canada remains a World Giving Index leader at #4 over 5 years...(but has slipped from #3 to #6 over this period)
Individual giving returns to incremental growth...
$9.1 Billion
...while trend of 'more from fewer' shows no signs of reversing course...
...and mixed results emerge from PPP.
"...
time, convenience, control
and

independence

are the new currencies: this need requires B2C brands to turn many of their 'campaigns' - if not all interactions - with their customers into broader
services
..."
LEGACY........REALITY........ASPIRATION........NIRVANA
enough money to fund programs
healthy fundraising program
a responsible balance of risk & reward
mindset, culture, practice, process
a way of being, not an event
permission!!
IN TOTAL, EVERY
100 DONORS GAINED
IN 2016 WAS OFFSET BY
99 DONORS LOST
THROUGH ATTRITION.
Source: 2017 Fundraising Effectiveness Project, AFP & Urban Institute
Source: trendwatching.com Brand Butler
AWARE
CONSIDERING
FIRST ENGAGEMENT
ONGOING ENGAGEMENT
STRONG SUPPORTER
ADVOCATE
DONOR
NEEDS
VALUE PROP
CONTENT
MEDIA
Source: Philanthropy Journal News, NC State University
Source: DMA (Data & Marketing Association)
NOT ONLY THE LOOMING 'LEADERSHIP DEFICIT'...
06.LEADERSHIP
"Too many nonprofit CEOs and their boards continue to
miss the answer to succession planning sitting right under their noses - the homegrown leader.

The sector’s C-suite leaders, frustrated at the lack of opportunities and mentoring, are not staying around long enough to move up. This syndrome is coming at a significant financial and productivity cost to organizations, undermining their effectiveness."
Source: Stanford Social Innovation Review; The Nonprofit Leadership Development Deficit
Source: Stanford Social Innovation Review; The Nonprofit Leadership Development Deficit
1. Managers who are committed and effective
talent
champions with accountability
to develop others.
2. Identification of development opportunities,
allocated
differentially
to the most promising rising stars.
3. Co-created individual development plans to identify

skills they need to develop
, development
opportunities, mentors, and formal training
4. Mechanisms to ensure
follow-through
05.COLLABORATION
Source: Collaboration for Impact
Source: Power of Possibility
Full transcript