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Omnichannel

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jolee mcbreen

on 9 February 2013

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Transcript of Omnichannel

What is it?
Being able to connect with consumers–in every way possible

Retail analysts, like Greg Girard, say
omnichannel retailing is the way of the future Common uses of omnichannel retailing: Phone
Web
Media interactivity
Using "Square" and other checkout features
Think Apple or Nordstrom Everyone's jumping on the bandwagon Even retailers such as Wal-Mart and Macy's Inc.
are increasing how they interact with consumer to increase e-commerce Some companies were criticized for incorporating omnichannel too soon, but they were right... Retail apps for mobile devices increased 525 Percent by December 2012 Included Wal-Mart, Gap, Victoria Secret & more Retailers now have to expand from just
thinking about how to increase sales at their brick-and-mortar locations Things to do – big & small Small boutique owners can simply update their capabilities to tablets Large retailers can update how they fulfill orders
Buy online, mobile or tablet
Ship to store, ship to home At Macy's there is now a
"Chief Omnichannel Officer"
Integrate brick-and-mortar store with
online & mobile channels
Work with retail's logistics and
operating functions Wrap up & Pros and Cons Keeping up with what consumers want
As we get more virtually, our day to day activities
need to adapt Pros & Cons High profit for retailers
Increased ease for consumers

Updating system capabilities
Driving consumers out of the store Omnichannel Retailing VIA Apparelnews.net
Andrew Asch
February 7th, 2013 Jolee McBreen
FRM Portfolio
Winter 2013 References
Asch, A. (n.d.). Omnichannel Retail: Future Is Now - Fashion Retailing News | California Apparel News | LA Fashion. LA Fashion | California Apparel Industry | Fashion News . Retrieved February 9, 2013, from http://www.apparelnews.net/news/retailing/Omnichannel-Retail-Future-Is-Now/page3
Full transcript