Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Content Strategy in Tourism 2020
Transcript of Content Strategy in Tourism 2020
The Big Seven 2020
DESIGNING THE FLOW
# so little design as possible ...
# Storytelling at each Tourchpoint with Customers
From Storytelling to Managing Stories ...
# Tomorrow. Storytelling will be still the cutting edge. But DMOs, who know how to market and target and re-target these stories to potential visitors, will be the winners in hunting for global attention of travellers.
7 Fields of Actions for the Tourism Industry to be still Relevant
in the Year 2020
Kristiansand I Norway I 2013
2012 First time more than 1 Billion Travellers worldwide!
Success Story: Tourist Arrivals
China: #1 source market worldwide in 2012!
Joint Activities of the Travel Industry to Sustain Growth!
Average Day Rate !
Succesful Destinations 2020...
... produce stories about flow experiences.
... tell and share great stories.
# experience design = 2020 way of branding
DESIGN THINKING IN TOURISM MUST MAKE THE VISITOR EXPERIENCE SIMPLE, THE PRODUCT COMPREHENSIBLE AND
THE PLAIN STORY DURABLE.
# function of a product could be an esthetic one:
pure, balanced, reduced, inobtrusive neutral
# 1. Content Audit: User? Brand? Search?
# 2. Content Strategy: Style? Tonality? Type of Publication? Benefits?
Isn‘t it the goal to make our visitors dreaming?
Shouldn‘t we create these magic moments?
Don‘t we need a script for the hospitality industry?
To set a perfect stage for travel-experiences?
# Instead of pr-experts - journalists and writers!
# Instead of marketeers - storyboard-writers, service designer and landscapearchitects who know how to set and stage our destinations!
- connect with travellers
- best: in real time
- the perfect travel guide
- personal assistent
Importance Excellence Destination Management Increases!
7 steps to success
# 3. Content Processes: Research? Plan? Produce? Storytelling? Publish?
- FreeWIFI Entertainment