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CONSUMER EDUCATION WITHIN THE PHILIPPINE CONTEXT
Transcript of CONSUMER EDUCATION WITHIN THE PHILIPPINE CONTEXT
Guidelines for Companies in Response to Consumer Education
1. Establish a separate corporate division for consumer affairs.
2. Change corporate practices perceived as deceptive.
3. Educate channel members towards consumerism for better consumer satisfaction.
4. Incorporate the increased costs of consumerism efforts into corporate operating budget.
CONSUMER EDUCATION WITHIN THE PHILIPPINE CONTEXT
Positive Responses of Companies to Consumerism
1. Better communication with consumers.
Consumer's "Rigt to be Heard"
2. More and better information for consumers.
COMMON FRAUDS COMMITTED AGAINST CONSUMER
1. Adulteration- the act of debasing a pure or genuine product by imitating or counterfeiting it or substituting an inferior article for a superior one.
THE LAW ON FRAUDELENT ADVERTISING, MISLABELING OR MISBRANDING
Act No. 3740, as amended and Commerce Administrative Order No. 2, Series of 1962
- protects consumers from unscrupulous importers, manufacturers, repackers, dealers and advertisers who, in order to realize higher profits, deliberately misrepresent their products through mislabeling or misbranding or by giving wrong information about their products through advertisements.
Considerations in Growing needs for Consumer Education
1. Frauds are committed against consumers like adulteration, misbranding, deceptive labelling and untruthful advertising.
2. Business organizations, on the majority, ignore consumer interest.
3. Selling and advertising appeals are too emotional.
4. Buying process.
5. The existence of communication gap between manufacturers and consumers on the use, care, performance and quality of the product.
-it is the buyer’s expression of opinions in order to achieve an equal balance of power with sellers.
1. To help the consumer manage better his money, time and energy to achieve maximum satisfaction from satiable resources.
2. To help the consumer become a wiser buyer of goods and services.
3. To help the consumer become a wise user of goods and services.
4. To help the consumer become better consumer-citizen in order to improve his economic status and for democratic advancement of the consumer group.
Objectives of Consumer Education
3. Product improvements.
4. More carefully prepared advertising.
FORMS OF CONSUMER EDUCATION
1. Formal consumer education.
2. Non-formal consumer education. Tools being used are:
• Public service
• Adult education programs
• Special exhibits and open house
Guidelines for Consumers in Order to Protect Themselves
1. Canvass of prices before buying.
2. Buy form outlets whose integrity is beyond reproach.
3. Buy only quality goods, if you can afford them.
4. Be sure to get the right quality and quantity of product for your money.
5. Be especially careful in buying goods that are offered at a big discount.
6. When buying on a credit, find out the exact interest you have to pay.
7. Finally, report any violation of consumer rights to the Department of Trade and Industry.
2. Misbranding- a product is misbranded.
3. Short weighing or short-contents- involves manipulation of scales for weighing.
6. Untruthful or fraudulent Advertising
Mislabeling or misbranding-
exist when deceptive information is displayed or written or upon product’s immediate container, package or wrapper; or when analysis of the contents shows that these do not conform to what appears on the label.
Information That Should be Included in the Labels of Commodities
1. Brand name, trademark, trade name used or the generic name in case of drugs.
2. Countries of origin; eg.; “Made in the Philippines”.
3. Physical or/and chemical composition.
4. Metric length; eg.; 1,000 meters
5. Metric net contents or weight of the product excluding the container; eg.; Net Weight—40 grams.
6. Name and address of the manufacturer; eg.;“Manufactured by RFA Company, No. 30 V. Luna Road, Quezon City.”
THE LAW ON WEIGHTS AND MEASURES
PD No. 231 (Local Tax Code)
>All balances or scales, weights and measures should be properly calibrated and scaled.
Government agencies tasked with the Law’s implementation:
1. Department of Local Government
2. Department of Science And Technology through the Technological Development Institute
3. Department of Trade and Industry
Violations of the Law on Weights and Measures
1. Use of improperly calibrated scales
2. Use of tampered/defective scales
3. Short weighing
PRODUCT STANDARDS: ITS OBJECTIVES
To upgrade the quality of Philippine products.
To protect and safeguard the interest of consumers and public.
To promote and improve manufacturing efficiencies.
To instill standards and quality consciousness among the Filipino people.
BENEFITS OF STANDARDIZATION
Defines fitness for use.
Enhances product competitiveness.
Increases domestic and export trade.
Protects consumers and environment.
Promotes product interchangeability.
Promotes economy in use of resources.
Facilitates transfer of technology.
PRODUCTS REQUIRED TO HAVE PHILIPPINE STANDARD MARK
Electrical supplies, fire extinguishers, tires and tubes, batteries, cement, reinforcement bars, LPG Cylinders, Concrete and wood nails, Medical grade oxygen.
PRODUCTS SCREENED BY BUREAU OF PRODUCT STANDARDS BEFORE SELLING
Toilet soap, detergent bars, toothpaste, facial and toilet tissue, bananas, pineapple, papers
BASIC CONSUMER RESPONSIBILITIES
1. Critical awareness
3. Social concern
4. Environmental awareness
BASIC CONSUMER RIGHTS
1. Right to basic needs.
2. Right to safety.
3. Right to choose.
4. Right to be informed.
5. Right to be heard.
6. Right to consumer education.
7. Right to compensation against damage.
8. Right to clean environment.
THANK YOU FOR LISTENING!!
Have A Good Day!
Cerenas, Dianne S.
Diaz, Elaine R.