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CC2017 Class-ic Training (Jen)

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Transcript of CC2017 Class-ic Training (Jen)


Class-ic Training

Jennifer Renfroe
CONVENTION 2017
CRUNCH LIVE
2018 SIGNATURE
PROGRAMMING

SPECIAL
EVENTS

ELEVATING
EDUCATION

HEART AND SOUL
OF THE BRAND

2017 UPDATE
GROUP FITNESS
LOOKING AT THE
NUMBERS
Last Year
This Year
YORK
74 Classes
CARLSBAD
131 Classes
SIMI VALLEY
75 Classes
EL CAJON
101 Classes
CARMEL VALLEY
102 Classes
CLASS-IC TRAINING NEWSLETTER
2,500
3,200+
Last Year
This Year
5,500
7,000+
28,000+
24,000
PER WEEK
PER MONTH
TOTAL CLASSES
TOTAL INSTRUCTORS
OLDEST
Lake Forest, CA
(7 Years Old)
NEWEST
Silverdale, WA
(< 1 Month)
Based on Largest Group Fitness Schedule
TOP 5 CLUBS
CLASS-IC TRAINING PROGRAMS
WEBINAR

This Year
Last Year
Increased diversity for the class menu
Sizzler Series 2018
different classes designed to appeal to a diverse group of participants and fitness levels
One new Crunch Live Sizzler Class released every quarter
Innovative way to market Crunch Live, our ammenities and promote upgrades
4
#1
BRAZILIAN
Equipment Needed: Mat
Take it to Brazil in this unique workout that will shimmy your waistline and tighten your boom boom
Unique pilates inspired workout with a twist
High energy, fast paced workout that yields results
TOP IT OFF
Equipment Needed: Heavy & Light Dumbbells
Designed to chisel and tone the upper body
#2
Great 30 minute workout with a singular focus
Combination of isometric exercises with unique sculpting movement patterns
Total body sculpting workout
#3
Aggressive format that delivers results without impact
Concentration on form and length to leave you with a long lean body
AEROBICS WITH
Equipment Needed: None
#4
Expands dance offerings and follows success of Friday Night Dance Party
Fun, dance based workout with ATTITUDE
Great cardio workout with easy to learn choreography
Have the
RIDE OF YOUR LIFE
REACHING OUT TO THE
WINTER:
The mission of Patriot PAWS is to train and provide service dogs of the highest quality at no cost to disabled American veterans
FALL:
Operating in 12 major cities coast-to-coast, Back on My Feet uses running and community to motivate and support individuals every step of the way from homelessness to independence
SUMMER:
A National agency that works at the grassroots level with schools and front line educators to create new opportunities for kids to be active, fit and healthy
ELEVATING
COORDINATOR
EDUCATION
New & Updated content for Crunch U coming in
November 2017

New videos & revamp of existing manuals
Annual Coordinator Convention
and the Brand
Building the Team
INSTRUCTORS
&
COORDINATORS
Are the HEART and SOUL of our brand!
JENNY CARTER
East Coast Coordinator of the Year 2017
Exceptional in the
Kickin' it in the
WEST
EAST
Built a team and thriving program with hard work, dedication and passion for the brand
Instructor with years of experience in the Athens market
Opened in 2016 with 3,800 members.. now grown to 9200!
CONNECTING THE COORDINATOR TEAM
Is your
ready?
BEACH BODY
WINTER
SPRING
SUMMER
FALL
FUNDRAISERS FOR 2018
SPECIAL EVENT
4
Nationwide
effort
INSTRUCTOR OF THE MONTH AWARDS
Currently over 80 coordinators throughout the country

Monthly webinar to connect the team

Discussions on programming, class promotions, staffing, polices and promoting the brand through group fitness
Dec 2016
LINDA RAPPA

WEST BABYLON, NY
JENNIFER POMEROY
APPLETON, WI
WILLIAM BONSAGUE

LAKE FOREST, CA
KATHY OWENS

HILLARD, OH
LATASHA ROBERTS
RIVERSIDE, CA
JOSIE FORBES

PLACENTIA, CA
Jan 2017
Feb 2017
Mar 2017
May 2017
June 2017
Flash Class Series
FINAL
FLASH
LONG
Sizzler Series 2018
BODY BLAST
BRAZILIAN
BODY BLAST
#1
ATTITUDE
AEROBICS WITH
ATTITUDE
#4
#2
TOP IT OFF
AND LEAN
LONG
AND LEAN
#3
Equipment Needed: 2 Slastix and Cotton Handles
30 in 30
Equipment Needed: Nonslip Agility Ladder, Crushable Cones, Jumpropes, Weights
Tribute to the success of our 30 minute class model
#2
Features 30 different exercises in 30 minutes
Designed to challenge even the most seasoned athlete
Programming
Rock then restore each muscle group
#3
Focus on flow, form and function
Appeals to a wide audience
FLOAT
#1
ROCK THE ROLL
FAB 4 SERIES
different classes designed to appeal to a diverse group of participants and fitness levels
4
Programming
Programming
Programming
Programming
Programming
Programming
Programming
RIDE OF YOUR LIFE SERIES 2018
JANUARY
RIDE
REMIX
HEARTBREAKERS VS
HEART THROBS
FEBRUARY
MARCH
GIRL GROUPS VS
BOY BANDS
APRIL
THROWBACK RIDE
80s vs 90s
MAY
EPIC DUET RIDE
JUNE
SWEATIN A CRUSH
JULY
SPLASH (SUMMER
ANTHEMS RIDE)
AUGUST
EAST VS WEST
SEPTEMBER
NEW SCHOOL
HITS
OCTOBER
MONSTER
MASHUPS
NOVEMBER
BATTLE OF THE
DIVAS
DECEMBER
RED LINE
RIDE
National campaign to promote our Ride classes
Bring a friend for free
Exposure on a National level for our ride program
PROGRAMMING
2018 PARTNER
PROGRAM
NEW
Innovative classes found only at Crunch
New classes that will diversify programming on our expanded menu
Cost effective programming with an edge
The world's most respected educator in Human Movement
An integral part of training for elite sports & armed forces
Now available to the commercial world of fitness
COMMUNITY
Special one time events to raise funds for four national
non-profit organizations
Each organization promotes
healthy living
in various ways
The power of
180+ clubs
to highlight group fitness for a worthy cause
Patriot PAWS builds partnerships with state and community organizations to help develop and support this goal
The training period for a dog is two years at a average cost of $30,000
Get ready to be "Bad to the Bone" in this obstacle course workout.
30 minutes to run, jump, bound, and crawl your way to a total body workout
Specially designed challenge course will bring out the competitive edge but also promote teamwork
Each successful round through the course equates to a donated amount.
SPRING:
The American Heart Association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke
Working toward improving the cardiovascular health of all Americans by 20 percent, and reducing deaths from cardiovascular diseases and stroke by 20 percent, all by the year 2020
Have funded 13 Nobel Prize winners and many lifesaving research advances such as the first artificial heart valve, cholesterol-lowering drugs, heart transplantation, and CPR techniques.
Feel the beat in this progressive dance class
Shake, shimmy and groove your way through this workout inspired by all the latest beats
The bpm (beats per minute) drive the intensity of the workout
Provides education, equipment and staffing to local schools to promote kids learning a healthy lifestyle
An action based charity which means the funds they receive result in kids in motion.
The success is measured not only by the health impact of miles run, but also by how many individuals obtain education, employment and housing.
All action in the playground inspired workout
Hit the jungle "gym" in this high intensity interval based workout that featureds different stations of work
Train like an adult by playing like a kid
"R3 RIDE-RUN-RELAX"
Ride, Run and then Relax in this 90 minute powerhouse workout
30 minutes of Ride, 30 minutes of Running and 30 minutes of dedicated mind/body work designed to sooth the soul
Compete for the highest combined running/riding mileage to cross the virtual finish line in the top spot
TOTAL TRANSFORMATION
Equipment Needed: Adjustable Platform & Heavy Weights
#4
Transformable platform utilized to allow exercises in a variety of positions
Designed to transform your body in 30 minutes
Exclusive hard core strength workout
T2
"BAD TO THE BONE"
"WELCOME TO THE JUNGLE"
Sizzler Series 2018
2018
Equipment Needed: Light Dumbbells
Equipment Needed: Mat & Foam Roller
GROUP FITNESS COORDINATOR EVENT
Live training for all group fitness coordinators on new programming for 2018
Interactive panels and discussions on certifications, programming, instructor development and recruitment
Development of extended programming for existing formats
Sessions on scheduling, club promotion, community events and member relations
Interaction with group fitness vendors and product demonstrations
FIRST ANNUAL GROUP FITNESS CONVENTION
Carmel Valley, CA
Tampa, FL
COORDINATORS....
Automated subbing system for coordinators and instructors
Ability to ensure all classes are covered regardless of the date/time
Provides quality insurance through instructor classifications
Virtually eliminates any no shows or class cancellations
Instructors will have the ability to purchase items through the Crunch Franchise store
No minimum amount required
Line will be updated twice a year
...........................................................
...........................................................
INSTRUCTOR APPAREL
New instructor apparel line In partnership with Clayton Kendall
8-10 essential items to start the line
Launches Fall 2017
Branded with a variety of Crunch logos
...........................................................
...........................................................
pricing
1 Location
2-5 Locations
6+ Locations
$29
$39
$49
...........................................................
Monthly library of new exercises
"THE BEAT"
Introducing the ultimate scheduling solution...
Always on the phone?
Non-stop texting?
Ongoing emails?
One of the top viewed workouts on Crunch Live
Implemented nationwide in base clubs launch menu
Featuring NJ Regional GF Director Lexie Dejewski
..........................................
..........................................
Athens, GA
ERIN ROSE
West Coast Coordinator of the Year 2017
Manages multiple clubs in a thriving market
PORTLAND, OR
Regional director with a can do attitude that manages both Classic Training and Camp Crunch
Ultimate promoter of the Crunch brand and group fitness programming
Beaverton Gresham, Aloha, Division
Structured implementation
Unique suspended total body workout
Features dedicated flow of movements based on pilates, strength and standing yoga elements
Challenges core strength, flexibilitty and balance
Utilizes the resistance of the Slastix to engage the entire body
COORDINATOR AWARD
Carmel Valley, CA
Tampa, FL
OCT 21 & 22, 2017
NOV 4 & 5, 2017

AGENDA
Day 1
Welcome and Overview
Classic Training Session-
Coordinator Training for New Programming for 2018
Classic Training Session-
Implementing New Programming

and Strategy
Panel Discussion on
Instructor Recruitment
----------------------------------------------------------------
Classic Training Session-
Total Remix/New Content for Existing Formats
Classic Training Session-
Instructor Training and Education
Lecture-
Social Media
and
Program Promotion
Group Dinner

Day 2
Ride it Out-
Ride Programming and Instructor Teaching Skills
Classic Training Session-
New Programming for 2018
Panel Discussion on
Cross Promotion between SGT and Group Fitness
-----------------------------------------------------------------
Classic Training Session-
Total Remix/New Content for Existing Formats
Classic Training Session-
Programming for Progress/Expansion of the Industry
Vendor Mix and Mingle –
Debut of new products for 2018
SGT
group:
a number of people or things that are located close together or are considered or classed together.
.........................................................................................
Alignment in coordination and execution of the total group experience

Providing a group environment that facilitates usage of both small and large platforms

Consistency in the member experience and programming throughout the network
the Class Experience
..............................................
Taking the energy and excitement of the large studio into the small group experience

Utilizing instructors with dynamic teaching skills and ability to effectively motivate and retain a group of participants

Maximizing the exposure of key instructors to drive traffic into the small group arena
MAXIMIZING
LAUNCHING
the programs
/groop/
___
All new clubs will open with both group fitness and small group training schedules that will launch at the same time

Small group schedules are managed by group fitness

Instructor training before club opens

Ability to market and promote both programs before the club opens
Group Fitness Schedule
SGT Schedule
Recertify for Life
Full transcript