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Using Type

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by

Otmane Omari

on 19 June 2013

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Transcript of Using Type

What is Typography?
"Typography
is what
language
looks like.
"
Ellen Lupton

It's more than
just
letters in a page.
It's more than just a font.
Typography is the
art
,
craft
, and
technique
of type design.
It all started in
1440
with
Gutenberg
's invention of the
letterpress
and
movable type
.
How is type constructed?
Letterforms:
Each disting part of a letter has its own name.
X-height:
The x-height size varies from typeface to typeface.
Serifs Vs Sans Serifs
Type point/size
Point size – is actually the  height of a letter (1pt = 1/72 of an inch)
Type features
Four typographic variables
1. Type Size
2. Type
Weight
3. Type Style
4. Type Form
Display type Vs Body type
Display type refers to the use of type at large sizes, perhaps 30 points or larger.
Body type is the specific typeface that is used in the main text.
Functions of Type
Get a reader’s attention and interest. [Readability]
Be easy to read. [Legibility]
Contrast
Place type on a plain background that contrasts well in value.
Size
Body text = 10 to 12 points
Help the reader scan/organize
Use type consistently
Respect hierarchy.
Limit use of fonts
.
Too many fonts (or typefaces) = jumbled mess.
Bold Type
Use for emphasis, to highlight important points.

Don't overdo it.
Type, Leading and Line length
For long passages, consider type with a large x-height
Leading is a measure of vertical space between lines.
The correct leading is based on the text size.
It is the maximum length of a single line of text before the next word in a sentence ‘wraps’ onto the next line underneath.
Alignment
+
White Space
How do you want your text to line up?
The empty space between and around the elements of a design or page layout.
Space between columns;
Space between lines of type.
! For pages, make lines between 40 and 70 characters long.
! For screens, reduce the line length to 40-55 characters.
Avoid
Italics for lengthy passages
On screen
Setting multiple lines in capital letters.
Reduce
The number of words broken by hyphenation
Use but don't abuse
Drop Caps
Drop Shadows
Letter spacing
Combining and Testing
Full transcript