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Birthdays

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by

Sarah Fitzgerald

on 7 November 2013

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Transcript of Birthdays

Van Wilder - Party Liaisons
Everyone has a Birthday
Gifting
Accessible Price Point
Themed Parties
Teens
Boys and Girls Options
The Nitty Gritty
Sites sold over 5000 $30 Gift Cards FY 13
Where are we now?
Offers
How do we get there?
Make it easier for parents to plan
Where do we want to go?
Improved accessibility for smaller parties
Use facilities to our advantage
Be flexible in our packages and screening options
Offer alternative Gifting options
Parents find it difficult to plan in advance
Especially for smaller parties
Packages are inflexible
Special event feel is missing
Up front costs can be restrictive
Perceived value for money is poor
Increase Admissions
Increase Candy Bar Strike Rate
The gift that keeps on giving
Value for Money
Affordable price point
How it works
Free ticket with purchase
Presented in Birthday Card
Dedicated Party Host - dressed as
Operations
Party Calendar
Girls and Boys Options
Party Extras
Accessible
Disney
Fairies
Princesses
Marvel Superheroes
Madman
My Little Pony
Transformers
Cartoon Network
Favourite TV Shows
Variety
Themed Party Rooms
Intencity Partnership
Themed Invitations
Kids
Packages
Admission - $7
Themed Activities
Face painting
Wand decoration
Photos
Favourite Character
Balloon Creations
Food & Beverage
Allens Lolly Bags
Happy Birthday popcorn boxes
Hot food packages
Cakes & Cupcakes
Themed
Standard Packages with Extras
Alternating weekend mornings for girls and boys themes
Calendar of Kids Birthday Sessions
Happy Birthday Holding Slides
Similar to Kidz Flix - no minimum numbers
Birthday Package $18
Party Extras
Small Popcorn - $2 (8% COGS)
Small Drink - $2 (19% COGS)
Choc Top $2 (45% COGS)
Kids Meal $4 (57% COGS)
Cake $3 (48% COGS)
Staff - $2
Hot Food Package $22
Birthday Package plus Kids Meal
Activities
Calendar of Birthday Special Events
Operations
Calendar of Birthday Special Events
Show Bags
Teen Birthday Flix Sessions
Party Package Tickets - Similar to FWTC
Each Site Purchases 'Birthday Kit'
Show Bags
$30
Over $300 Value to Customer
Monthly Food & Beverage and Ticket Offer
Annual Cost to Customer $465
Annual Value to Customer $355
Annual Cost to Village $219
Profit to Village $246
Per Birthday Card Sold...
Superheroes and Princesses
Partnerships
Buy 1 get 1 Free Jumbos
Discounted Gold Class Tickets
Mates Rates
Super Sunday Sessions
Mad Mondays
Gold Class Food & Beverage Offers
Family Ticket Deals
Candy Bar Offers
Girl Power
Manicure & Makeover Pop Up Station
X Box
Singstar
Mocktail Bar
Photo Booth
Show Bags
Intencity Partnership
Transform the Boys
Play Station
Show Bags
Photo Booth
Allens Lollies
Mars
Coke
Private Themed Screening
More accessible packages
Gold Class
Themed based Packages: Hollywood, Bond
Base packages with add ons
Personalised top end packages
Moet Hennessy
Brown Forman
Mars
Partnerships
Allens
Suntory
Invitations
Personalized holding slide
Happy Birthday Singalong
Lucky seat Prize
Kids Meal
Birthday Cake
Children's Package
Function Staff member
Take home lolly bag
Photo Opps / Photographer
Mini Pediucres
Balloon modellers
High Tea
Games
Computer Games
Photo Reel
Children's Add Ons
Face Painter
Take home Gift
Hollywood / Glamour Package
Decorations
Holding slide
Invitations
Lucky seat Prize
Banners
Hors D'Oeurve
Adult Package
Function Staff member in costume
Desserts; cupcakes &
chocolate coated strawberries
Private Screening
Gold balloons
Food inspired from films
Package $50
Mystery Seat Prize
Holding slide
Comp Popcorn
Comp Non Alcoholic beverage
Core Celebration
Packages
Function Staff member
Private Screening
Minimum F&B spend $50pp
30 mins of Basics / premium
Drink packages: 2 red & white wines and 3 beers
Share plate options
Canapes
F&B Options
Main & desserts
Beverage throughout film
Desserts
Mains
Valet service
Cocktail design & tastings
Wine Tasting
Gold Class Add Ons
Personalized styling
or theme
Private Chef - Stylized menu
Holding Slides
Photo opportunities / Photographer
Full transcript